Senior Performance Marketing

ACG_3499_JOB Our client, a global publisher and developer of mobile games and apps, is seeking a qualified candidate to join their firm Campaign Execution & Optimization Performance Operations: Strategize, implement, and oversee paid media initiatives across major networks (Facebook, Google, TikTok, etc.) for various games. Continuous Refinement: Perform daily and weekly audits to enhance User Acquisition (UA), engagement, and brand awareness metrics. Testing & Scaling: Execute rigorous A/B testing frameworks to identify and scale high-impact campaign configurations. Granular Analysis: Evaluate data at the campaign, ad set, and creative levels to maximize return on ad spend (ROAS). Resource Planning: Propose and synchronize monthly campaign goals, KPIs, and budgetary allocations with individual game leads. Multidisciplinary Synergy: Partner with Creative teams for asset iteration, Game Ops for scheduling, and Marketing for content/KOL optimization. External Management: Supervise ad platform contracts, financial settlements, and strategic vendor partnerships. Data Integration: Contribute to the development, validation, and utilization of internal proprietary data platforms for ad performance tracking. Requirements Holds a degree from a top-tier academic institution. Offers 5+ years of direct experience in digital and performance marketing, specializing in the mobile app and gaming sectors. A documented history of managing and optimizing substantial advertising expenditures for diverse gaming portfolios. Advanced proficiency in Facebook, Google, and TikTok ad ecosystems, supplemented by a robust analytical toolkit including Power BI, SQL, and AppsFlyer. Adept at utilizing industry-standard tools like Data.ai and Sensor Tower to drive data-led decision-making. Exceptional bilingual (English/Vietnamese) skills with the ability to translate technical data into actionable insights for diverse stakeholders. A self-starting professional who thrives in high-velocity environments, combining proactive problem-solving with a collaborative, supportive approach to stakeholder management. Due to the immense number of applications, only shortlisted candidates will be contacted.