Head of Ecosystem Marketing

Alpen Labs is building the infrastructure layer that expands what Bitcoin can do. We’re building Alpen to become Bitcoin’s financial system, enabling users and institutions to access financial services directly on Bitcoin. Founded by MIT alumni and based in New York, the company focuses on advancing Bitcoin through innovations in zero-knowledge cryptography, scalable Layer 2 systems, and programmable infrastructure.

We believe Bitcoin is entering a new phase where developers, institutions, and financial systems will build directly on top of it. Alpen enables this by adding financial services, privacy, and usability layers to Bitcoin, making it practical to use as money at a global scale.

Our team includes engineers and researchers from organizations such as Blockstream Research, Palantir, and Nethermind, as well as contributors to major open-source cryptography and blockchain projects.

We are hiring a Head of Ecosystem Marketing to own how Alpen is positioned and understood by partners and the broader ecosystem with a specific focus on building credibility and generating qualified inbound from target partner segments to support ecosystem growth and distribution partnerships.

This is a platform-focused role aligned with ecosystem and partnership growth, not consumer or lifecycle marketing. Instead, this role sits at the intersection of narrative, content, and BD strategy, ensuring that Alpen is positioned effectively to attract and engage the right partners.

You will work closely with leadership and BD to translate partnership and ecosystem goals into clear positioning, content, and market presence that drives high-quality inbound. This includes identifying where partner conversations are getting stuck and proposing ways marketing can improve pipeline quality and conversion

This role focuses on ecosystem and partner growth, with consumer marketing owned separately and aligned through a shared narrative.

• Own how Alpen EVM is positioned and understood by partners and the broader ecosystem

• Develop a clear narrative and brand strategy aligned with partnership and distribution goals

• Build and execute strategies that generate inbound interest from relevant ecosystem participants

• Ensure marketing efforts are tightly aligned with BD pipeline and partnership KPIs

• Lead the creation of high-impact content (e.g., reports, thought leadership, ecosystem narratives)

• Expand on successful content formats to consistently generate inbound and awareness

• Translate complex technical concepts into compelling, ecosystem-relevant narratives

• Identify and prioritize the most important conferences, events, and channels

• Scale content formats that consistently drive inbound and ecosystem engagement

• Drive strategic participation in moments that matter for ecosystem growth

• Partner closely with BD to understand distribution and partnership targets

• Translate those goals into effective marketing strategies and campaigns

• Own inbound demand and ecosystem visibility, while BD owns partner relationships and deal execution

• Bring a strong point of view on how Alpen should go to market within the ecosystem

• Continuously refine positioning, channels, and programs based on results

• Experience in crypto, fintech, or developer ecosystems

• Existing relationships across relevant media, conferences, or ecosystem players

• Background working with infrastructure or protocol-level products

• Impact: Help shape how Bitcoin evolves into a programmable financial system

• Ownership: Define and build a critical function from the ground up

• Leverage: Direct impact on ecosystem growth and strategic partnerships

• Team: Work alongside world-class engineers and researchers in crypto and distributed systems