Marketing Operations Manager

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.

The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

You will partner closely with Marketing Operations leadership to bring the vision for Marketo to life, playing a key role in how lifecycle, lead scoring, routing, and campaign frameworks are built, maintained, and optimized. This role is both strategic and hands-on, requiring deep expertise in Marketo to ensure the platform operates efficiently while enabling marketing teams to execute with speed and consistency.

You’ll also work closely with campaign stakeholders to support program builds, troubleshoot issues, and uphold best practices across execution.

This role sits at the core of how marketing scales, integrates, and drives measurable impact at AlphaSense. As a Marketing Operations Manager, you will help support the ownership and operational execution of our Marketo instance, translating strategy into scalable, high-performing systems and processes. 

This position offers the opportunity to influence how marketing automation scales within a growing organization while remaining deeply embedded in day-to-day operations. You’ll play a critical role in ensuring Marketo is not only well-managed, but continuously evolving to support business growth.Your success in this role requires a balance of technical expertise, operational excellence, and strong collaboration. You are comfortable owning complex systems while partnering closely with others to execute, improve, and scale. You bring a proactive mindset, attention to detail, and a strong understanding of how marketing automation supports the full customer lifecycle.

• 5-10 years of experience in marketing operations or marketing automation
• Strong hands-on experience with Marketo, including campaign builds, lifecycle processing, and system management
• Experience supporting lead scoring, routing, and lifecycle frameworks
• Familiarity with CRM systems (Salesforce strongly preferred) and marketing-to-sales processes
• Familiarity with MAP (Marketo strongly preferred)
• Familiarity with our core marketing systems: Demand Base, Asana, Qualified, Mobly, Swoogo preferred 
• Ability to troubleshoot technical issues and manage system integrations

• →Partner with Marketing Operations leadership to support the overall ownership and evolution of the Marketo instance
• →Execute the operational vision for Marketo, including lifecycle processing, lead scoring, routing logic, and system workflows
• →Build, maintain, and optimize smart campaigns, nurture programs, and operational processes that support scalable marketing execution

• Support and maintain integrations between Marketo and CRM (Salesforce preferred) and other marketing tools
• Monitor and troubleshoot sync issues, ensuring accurate and timely data flow across systems
• Help maintain data integrity within Marketo through ongoing governance, normalization, and system checks

• Support campaign builds across teams, including program setup, list imports, segmentation, and token population
• Partner with stakeholders to ensure campaigns are executed in alignment with best practices and operational standards
• Troubleshoot campaign issues and provide hands-on support to keep programs running smoothly