Amanotes4mo ago

[UPLIVE Company] User Acquisition Specialist (Game)

Ho Chi Minh CityFull-timemid

OtherUser Acquisition Specialist

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Quick Summary

Overview

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.

Technical Tools

OtherUser Acquisition Specialist

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)

Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets

Work closely with Creative teams to provide UA insights to improve product marketability

Work closely with global vendors/ ad networks to optimize campaigns

Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success

Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)

In-app marketing experience for driving deeper conversions

Data analysis, Strategic & Tactical planning, Problem solving

Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management

Good communication (English writing and speaking skills)

Possess a creative mindset and an instinct for identifying trends.

Customer-oriented, Innovative, Emotional intelligence

Hunger and humble for learning, sharing, teamwork and self-development