Marketing, Growth & Farming

Indonesia·JakartaFull-time - Permanentmid

OtherGrowth

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Quick Summary

Overview

Who are we? Amar Bank is one of the most technologically advanced digital banks in Indonesia. Our leading digital lending product,

Technical Tools

OtherGrowth

Who are we?

Amar Bank is one of the most technologically advanced digital banks in Indonesia. Our leading digital lending product, Tunaiku has the distinction of being the first FinTech product in Indonesia. We are also the first digital bank on the cloud. As the first profitable digital bank, we managed to get listed on the Indonesian Stock Exchange.

How did we manage to do that?

We are changing people’s perception of a bank. We believe we are the innovators who combine customer focus principles with creating technology-based impact. We incorporate freedom and flexibility as part of our startup working culture DNA to encourage innovation in creating better financial solutions for the banking industry. We think of ourselves as, ‘A technology company with a banking license’. For this reason, we ‘Act like a FinTech, and think like a Bank.’

How did it all start?

Founded on March 15, 1991, in Surabaya as PT Anglomas International Bank (Amin Bank), the bank was acquired by Tolaram Group and transformed to PT Bank Amar Indonesia (Amar Bank) in 2014. It has then undergone a significant digital transformation to become one of the country's forerunning fintech institutions through its award-winning digital lending platform, Tunaiku.

Our philosophy, mission, and vision

Technology must impact lives, must improve lives. We exist to provide banking to those who ‘need’ and not only to those who ‘want’. Services when provided to those who need at the time of their need brings smiles. Our vision is to bring 200 million smiles.

More about the bank with startup culture environment

Consist of 1000+ people, you will meet people who love to grow, dream big, and actually have fun at the workplace! We provide a great working environment that pushes people to grow outside their comfort zone. People with high drive and ambition find us a very attractive place to work as their career growth matches their own drive and not any staid policies. Thus we hold the honor of being awarded “Best Place to Work in Indonesia”.Recently Amar Bank was awarded as Inspirational Brand from APEA (Asia Pacific Enterprise Awards) 2022. Of course, our innovation won't stop here. So if you would love to be a part of it, have a growth mindset, and are constantly hungry for challenges, we invite you to join us in our journey to ‘Impact Lives’.

Join us today and create #unlimitedinnovations!

About the Role

~1 min read

Acquisition a High-touch account-based marketing (ABM) with actionable case studies showing measured ROI, Activation & Optimizing funnel conversion to maximize clicks, registration and drive transaction, and Retention & Expansion driving active users volume through existing partners via Joint Marketing Fund (JMF), setting up recurring performance reviews, and tracking Gross Merchandise Volume (GMV): Active Users Transaction (Savings, Direct Debit Deposito, Celengan, QRIS transaction and Loan Volume.

Plan & Implement Growth strategy with ongoing partner to scale-up users conversion and boost active users transaction

Account-Based Marketing (ABM) & Pipeline Generation

Account-Based Marketing (ABM) & Pipeline Generation. Targeted B2B2C Campaigns: Design and execute high-touch ABM campaigns targeting Partner’s Active Users.

Value-Proposition Messaging: Boost users intention to engage, activate account and transact in AMAR Bank.

Content & Thought Leadership: Author and distribute high-impact B2B collateral including whitepapers, ROI calculators, case studies, and compliance guides to position the company as a trusted embedded banking infrastructure partner.

Offline Activations: Architect bespoke offline marketing activation to engage with B2B2C and Field Marketing ensuring consistent messaging across both digital and physical touchpoints and returns with positive conversion results.

Designed to optimize the entire funnel—from acquiring the B2B partner to scaling end-consumer transaction volume—while keeping budget efficiency and ROI at the center.

B2B2C Funnel Testing: Run systematic A/B and multivariate tests on B2BC acquisition landing pages, ad copy, lead-capture forms, and email sequence variations to continuously optimize the cost-per-acquisition (CPA).

Data-Driven Decision Making: Set up and monitor marketing analytics dashboards (using tools like Google Analytics, Looker to track channel performance, click-through rates (CTR), and lead-to-opportunity conversion rates)

Commercial Enablement & Co-Marketing Prep

Build, maintain marketing budget and ensure ROI is achieved as planned

"Go-To-Market" : Creative Strategy & Design Preparation

Creative Briefing & Asset Direction: Define the visual and messaging direction for B2B2C lead generation assets. Author comprehensive creative briefs for internal or partner design teams to produce landing pages, presentation decks, interactive infographics, and ad creatives.

Partner Brand Alignment: Establish scalable design templates and "white-label" brand guidelines, ensuring that our financial products can visually adapt seamlessly into diverse partner interfaces during the sales cycle.

UX/UI Collaboration: Partner with the Product Design team to build high-fidelity interactive mockups of EBF Products align with sales proposals.

Have 3 - 5 years of experience in Account Manager, Solution Consultant, Customer Success (is a plus) or Business Development, Sales Partnership, Project Management, Business in digital banking, fintech B2B digital product, SaaS technology is a plus;
Having business sense and strong analytical skills to create and analyze data and turn it into strategic partnership actions.
Have strong negotiation, communication, and interpersonal skills to manage cross-functional teams, both internal and external parties to handle end-to-end projects;
Improvement, Performance Marketing or any related roles;
Bachelor’s degree in Economics, Computer Science, Business Administration, Communications, Industrial Engineering or any related field;

Having experienced in Banking Digital Marketing and Expert in payment system
Familiar with digital banking B2B partnership with other industries workflow;
Have a knowledge of SaaS/APIs/SDKs tech products integrate with other tech platforms workflow.