Paid Social Media Specialist

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The Paid Social Media Specialist is responsible for the execution of results-driven social media strategy that engages dentists, educates the public about oral and overall health, and elevates the ADA’s reputation among dentists and the public as the pre-eminent source of trusted oral health information and resources.

This role will work with internal client teams to develop and execute paid social media campaigns; deliver engaging content for social media platforms; manage social media communities; listen to social media conversations to help develop proactive strategies and provide counsel on reactive issues; and report on metrics to optimize and increase the effectiveness of ADA’s social media presence in support of organizational priorities.

• Bachelor's Degree or Experience in lieu of degree
• 3 years of experience (or 7 in lieu of degree) in social media marketing, developing and executing paid social media campaigns, managing social media communities and interacting with customers as a brand on social media platforms
• Experience working in social platforms such as Facebook, Instagram, LinkedIn, X, Snapchat, TikTok, etc., creating proactive and reactive media content, and researching changes in social media platforms and algorithms

• Familiarity with Google Analytics, parameters, Facebook pixel/LinkedIn insight tag, and optimizing conversion

• Strong understanding of Facebook, Instagram, X, and LinkedIn, including paid social media tools (Facebook Ads Manager, etc.)

• Strong understanding of social media listening

• Adept in copywriting for social media
• Must have verbal and written communication, analytical, collaboration, presentation, a self-starter, results-focused, prioritization, strategic, facilitation skills
• Proficiency in M365 (MS Office); Paid LinkedIn and Meta services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels.
• Tracking tools (Trello, Slack, Basecamp or similar) publishing tools (Meltwater Engage, Sprout Social, or similar), native social media ad management platforms, and content creation software (Canva or similar platform)
• Travel twice per year for 1-3 nights per trip for event coverage

• Position may require before or after hours work and may require weekend work

• Experience at a digital, advertising, media or PR agency
• Familiarity with health care issues
• Experience with legalities surrounding social media giveaways and sweepstakes
• Basic SEO knowledge