Senior Manager, Membership Marketing

Description

• Develop the marketing strategy for membership acquisition, engagement, and retention as well as improving renewal rates, reducing churn, and increasing lifetime value
• Translate business goals into clear lifecycle strategies and marketing plans

• Build and optimize scalable lifecycle campaigns, including onboarding, engagement, renewal, winback, and reactivation
• Plan and execute integrated campaigns across email, web, and digital channels 
• Own campaign calendars, timelines, and execution from concept through launch

• Analyze engagement trends and churn drivers to inform strategy and priorities
• Implement testing frameworks (A/B testing, control groups) to measure impact and improve performance
• Track and report on key metrics, including retention, renewal, and campaign effectiveness

• Develop audience segmentation strategies based on behavior, tenure, and engagement
• Deliver targeted, relevant messaging across lifecycle stages
• Continuously improve personalization and communication effectiveness

• Collaborate closely with Membership to improve the end-to-end member experience
• Align with Product and other teams on strategy, messaging, and execution

• Evaluate and pilot new channels and tactics (e.g., SMS, push) to increase engagement
• Support go-to-market strategy for new or evolving membership offerings

Requirements

• 7+ years of experience in B2C subscription or membership-based organizations’ marketing, with a focus on retention and lifecycle marketing
• A proven track record of improving retention, renewal rates, and reducing churn
• Strong experience with marketing automation platforms (HubSpot preferred)
• Demonstrated ability to develop strategy and execute campaigns end-to-end
• A data-driven mindset, with experience using analytics and testing to optimize performance
• Excellent communication and stakeholder management skills
• Strong organizational skills and the ability to manage multiple competing priorities

• Bachelor's degree in marketing
• Experience in legal services or membership-based organizations, ideally bar associations 
• Prior people management experience

The American Immigration Lawyers Association ("AILA") is an equal-opportunity employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law. We are committed to providing equal employment opportunities to all qualified applicants and employees, and we encourage individuals from all backgrounds to apply.