Demand Generation Manager, Finance Division

The Sr. Demand Generation Manager, Finance Division at Amplēo is the marketing owner for the Finance/CFO division, accountable for turning strategy into qualified pipeline across a shared cross-functional pod. The role is built around cross-functional leadership and execution to fuel growth, with direct ownership of the number, the plan, the budget, and the reporting cadence.

• →Own the monthly MQL target tied to the division revenue plan, adjust the plan when performance slips, and report results weekly.
• →Build and manage a 90-day rolling marketing plan covering ICP, positioning, channel mix, campaign calendar, and budget allocation.
• →Direct campaign execution end-to-end across web, creative, content, demand gen, and business development resources.
• →Manage marketing and BD spend, defend budget decisions with performance data, and optimize for ROI.
• →Monitor and present core metrics including MQL volume, MQL to SQL conversion, CPL, CAC, and channel ROI.
• →Serve as the marketing point of contact for division leadership through weekly syncs and monthly business reviews.

• 5+ years in B2B marketing, with at least one role where MQL or pipeline performance was directly your responsibility.
• Strong HubSpot experience, including workflows, lifecycle stages, lead scoring, and attribution reporting.
• Proven ability to operate in cross-functional environments and align stakeholders with competing priorities.
• Strong written communication skills, with the ability to produce clear campaign briefs and launch memos.
• Metrics discipline and comfort discussing what is and is not working without dressing up the data.

• Monthly MQL target attainment.
• MQL to SQL conversion rate.
• Cost per lead and customer acquisition cost.
• Channel ROI and budget efficiency.
• Consistent weekly reporting and clear plan adjustments based on performance trends.