Segment Marketing Manager, Financial Services & Insurance

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

As a Segment Marketing Manager for Financial Services & Insurance at Anthropic, you will own the end-to-end demand marketing strategy for one of the most consequential verticals in our go-to-market motion. Financial services and insurance organizations are among the earliest adopters of enterprise AI, and this role sits at the intersection of deep industry expertise and Anthropic's mission to build safe, reliable AI systems that deliver real business value.

You'll be responsible for developing and executing industry campaigns, ABM, and targeted marketing programs that drive awareness, pipeline, and adoption of Claude and Anthropic's API among financial institutions, insurers, and related firms. This means deeply understanding the unique challenges, regulatory landscape, and decision-making dynamics of this segment — and translating that understanding into campaigns, content, and experiences that resonate with technical and business stakeholders alike.

This is an ideal opportunity for someone who thrives at the intersection of strategic thinking and hands-on execution, and who is energized by the challenge of bringing frontier AI technology to an industry where trust, compliance, and reliability are non-negotiable.

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  Develop and own the marketing strategy for the Financial Services & Insurance segment, including positioning, messaging, campaign planning, and go-to-market coordination in close partnership with Sales

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  Create and execute integrated marketing programs — spanning digital, content, events, and partner channels — designed to generate pipeline and accelerate the sales cycle for enterprise prospects in this vertical

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  Build a deep understanding of the competitive landscape, buyer personas, and AI adoption patterns specific to financial services and insurance, and translate those insights into actionable marketing strategies

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  Develop segment-specific content including case studies, solution guides, thought leadership pieces, and enablement materials that speak to the priorities and pain points of this industry

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  Collaborate cross-functionally with product, sales, communications, design, and research teams to ensure marketing efforts are aligned with product capabilities and business objectives

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  Design and implement ABM campaigns for top strategic accounts

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  Manage relationships with industry analysts, event organizers, and strategic partners to expand Anthropic's reach and credibility within the segment

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  Define and track key performance metrics for segment marketing programs, using data to continuously optimize campaigns and report on impact to leadership

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  Stay current with regulatory developments, industry trends, and evolving AI adoption dynamics in financial services to inform marketing positioning and content strategy

• Have 7+ years of experience in B2B marketing, with a focus on enterprise technology or SaaS, and demonstrated expertise in one or more verticals within financial services or insurance

• Have a strong track record of developing and executing integrated marketing programs that have measurably driven pipeline and revenue in complex, enterprise sales cycles

• Understand the decision-making dynamics, regulatory considerations, and technology evaluation processes that are common in financial services organizations

• Are skilled at translating complex technical capabilities into compelling, audience-specific narratives — particularly for both technical and business stakeholders

• Have experience collaborating closely with enterprise sales teams to align marketing strategy with deal-stage needs and pipeline goals

• Are comfortable with ambiguity and can balance long-term strategic planning with rapid, tactical execution in a fast-moving environment

• Are a strong communicator who can present clearly to leadership, cross-functional partners, and external audiences

• Care about ensuring that AI systems are developed safely and responsibly, and are excited about communicating that story to a sophisticated audience

• Experience marketing AI or machine learning products to regulated industries

• Familiarity with the specific compliance and risk management frameworks relevant to financial services (e.g., SOC 2, SOX, banking regulations)

• Background in analyst relations or thought leadership programs within the financial services technology space

• Experience working at a high-growth technology company navigating rapid expansion into new verticals

• A track record of building segment marketing functions from the ground up or scaling them in fast-moving organizations

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process