Brand Design Lead

RemoteFull-timelead

DesignOtherBrand DesignerBrand Design Lead

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Overview

Appcues enables personalized digital experiences at scale. Marketing, product, and digital teams use Appcues to translate customer behavior into business results—all without technical resources.

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DesignOtherBrand DesignerBrand Design Lead

Appcues enables personalized digital experiences at scale. Marketing, product, and digital teams use Appcues to translate customer behavior into business results—all without technical resources. Appcues powers lifecycle marketing campaigns, product-led growth, and digital adoption for thousands of companies like Adobe, Crossbeam, Equifax, Redfin, and US Foods.

Appcues has an exciting new product roadmap, a new leadership team, and renewed momentum for our mission to deliver impactful experiences. We’re investing across the marketing team to grow pipeline, expand brand awareness, and optimize our digital presence. We believe this next phase of growth will require us to generate more demand upmarket and our brand is transforming to meet the moment. We’ve been working with our friends at Fuzzco to refresh our visual identity and hone our messaging. Now, we need an expert to help us bring it to life across our website, digital ads, social channels and in-person experiences.

We’re looking for a collaborative, hands-on creative to lead and evolve the brand for the future while managing the design tasks we have today. You’d be a team of one, but we don’t expect you to do it all! You’d partner with the other 5 members of the marketing team to create systems (workflows, templates, AI prompts) that enable you to scale your expertise and empower others to make on-brand deliverables.

Own, maintain, and evolve our brand and shape our design system, ensuring visual consistency and sustainable workflows across deliverables.

Design high-quality web experiences that clearly communicate our brand, product, and vision with clarity and creativity.

Craft compelling data visualizations, infographics, and abstract visual metaphors to make complex concepts feel accessible and memorable.

Collaborate closely with marketers and company stakeholders to translate business goals into brand experiences.

Experiment with new visual approaches—including AI prototyping tools—to push the creative bar higher.

Collaborate to drive impact. Partner with other marketers so that all assets have strong messaging, compelling creative and relevant distribution. You’ll also enhance landing pages and email sequences for campaigns led by other teammates.

You’re comfortable being both the strategic taste-maker and the hands-on producer.

You have a scrappy, results-driven mindset— you’re comfortable working with ambiguity and are motivated to create direction from the ground up.

You’re an expert at creating a consistent brand experience across channels consistently.

In addition to your design skills, you have experience using Webflow to bring your website designs to life.

You know how to experiment and adapt your creative based on data insights.

You have excellent verbal and written communication skills, and are adept at presenting performance insights and strategies to cross-functional teams and senior leaders.

You’re comfortable operating on a lean team and with a modest budget