The Digital Marketing team is a technology driven team focused on the Salesforce Marketing Cloud instance that supports our Lifecyle Marketing business teams. This team will be focused on continually improving our Salesforce Marketing Cloud environments, primarily email marketing, to better suit our business’s evolving needs. We are passionate about improving the guest experience through technology and strive to put the guests at the centre of every decision we make.
Gathering requirements using effective business analysis techniques with the Lifecycle Marketing teams
Creating understandable visual representations to communicate complex concepts and models for various target audiences
Translating business requirements into detailed and actionable specifications
Collaborating and contributing as a team player is demonstrated in the strong, positive relationships you build within Technology and with business teams
Documenting detailed user stories, process flows, system flows, and acceptance criteria that will be used for business process review, systems architecture, and quality assurance
Identifying and documenting business process changes and improvements
Facilitating and managing stakeholder engagement
Maintaining process and systems documentation as business and systems evolve
Assisting the Technology leadership team with other tasks and projects as required
Creating understandable visual representations to communicate complex concepts and models for various target audiences
You have 3+ years of experience as a Business Analyst ideally working on projects in the digital and omnichannel spheres
You have strong experience with Salesforce Marketing Cloud
You have extensive experience with working in an Agile methodology
You have a solid understanding of data models (ERDs)
You have strong experience with Jira
You have experience working with enterprise level systems integrations and experience creating data mapping documentation for system integration projects
You have excellent interpersonal skills and the ability to communicate with all levels of stakeholders to be able to explain, articulate, and document concepts, business processes, systems and business requirements efficiently
You have strong organization and prioritization skills while managing multiple, competing priorities, and tight deadlines
You have high level of analytical and critical thinking with strong troubleshooting skills
You are proactive in identifying the root cause of issues and developing solutions
You can remain highly flexible and adaptable when faced with ambiguity
You are able to balance autonomy and collaboration
You are be able to quickly absorb new and different types of information, modify and adapt existing knowledge, and work in a changing and evolving environment, to ensure successful project delivery
You have experience with different technologies and application integrations using service layers
Your passion for your work is paralleled by your passion for getting outside and living it
The salary range for this role is CAD$82,000–CAD$108,000