Director, Access Marketing

United States·Walthamexecutive

OtherDirector

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Quick Summary

Overview

Key Responsibilities

Lead the development and implementation of B2B access marketing tactics and pull-through resources. This may include materials for teams calling on payers, dialysis organizations, or health care providers (for reimbursement needs) Develop…

Requirements Summary

Bachelor's degree in marketing, business, or a related field, MBA preferred, with 9 - 12 years of experience or relevant experience, particularly in the pharmaceutical or biopharma industry or equivalent experience In-depth understanding of payer…

Technical Tools

b2bdata-analysisproject-management

Ardelyx is a commercial-stage biopharmaceutical company focused on redefining treatment approaches for patients with significant unmet medical needs. By combining scientific innovation with a collaborative, purpose-driven culture, we strive to create meaningful impact for patients.

Team Ardelyx is united by a shared mission and guided by our core values: Passionate, Fearless, Dedicated, and Inclusive.

We foster an inclusive environment where employees are respected, supported, and empowered to make an impact — both within our company and in the lives of patients we serve.

Position Summary:

We are seeking an experienced and highly strategic Director, Access Marketing to join our dynamic team. This individual will serve as a key business partner to support and drive various corporate, brand, and market access initiatives. This role will lead the development and execution of payer and access marketing strategies and tactics aimed at securing, maintaining, and optimizing product access across B2B customers, including payers, dialysis organizations (DO) and other stakeholders in the United States healthcare ecosystems.

Responsibilities:

Lead the development and implementation of B2B access marketing tactics and pull-through resources. This may include materials for teams calling on payers, dialysis organizations, or health care providers (for reimbursement needs)
Develop account-specific tactical recommendations based on customer type, business needs, and competitive landscape, ensuring timely and profitable access
Partner within Market Access & Patient services and other cross-functional commercial partners, including: brand leadership, commercial operations, and HEOR, medical, Regulatory, Patient Services, Finance, Trade, Account Management to ensure alignment of payer marketing strategies with overall business objectives
Lead strategic alignment and execution with National and Regional Market Access account teams on tactical plans aligned with organizational and brand strategies
Identify and execute marketing needs for field access managers, including reimbursement marketing materials that support access and pull-through objectives
Implement key tactics for various payer channels (e.g., government, commercial)
Partner with Data Analytics to deliver market insights that inform payer strategies, tactics, and promotional plans
Partner with Data, Analytics, and Operations to execute market research needs and gaps (e.g., Advisory Boards)
Act as the Market Access point of contact on cross-functional brand teams, fostering collaboration and ensuring strong market access representation
Represent Market Access in Medical, Legal, and Regulatory (LMR) review meetings
Manage the payer marketing budget, agency of record, and external vendors as necessary

Qualifications:

Bachelor's degree in marketing, business, or a related field, MBA preferred, with 9 - 12 years of experience or relevant experience, particularly in the pharmaceutical or biopharma industry or equivalent experience
In-depth understanding of payer and reimbursement market dynamics, including commercialization, pricing, reimbursement, and access
Proven ability to develop and execute pull-through plans specific to payers
Strong project management skills, with the ability to drive projects independently, establish budgets, and meet deadlines
Exceptional interpersonal skills, with a focus on relationship-building through transparency and trust
Ability to collaborate, influence, and work with a wide range of internal and external stakeholders to achieve results
Experience managing multiple priorities and meeting deadlines under business constraints
Strong communication skills with the ability to craft and deliver compelling narratives
Proven success in working collaboratively across the business to design and execute solutions to complex challenges preferred
Ability to thrive in a fast-paced, evolving environment

The anticipated annualized base pay range for this full-time position is $227,000-$267,000. Ardelyx utilizes industry data to ensure that our compensation is competitive and aligned with our industry peers. Actual base pay will be determined based on a variety of factors, including years of relevant experience, training, qualifications, and internal equity. The compensation package may also include an annual bonus target and equity awards, subject to eligibility and other requirements.

Ardelyx also offers a robust benefits package to employees, including a 401(k) plan with generous employer match, 12 weeks of paid parental leave, up to 12 weeks living organ and bone marrow leave, equity incentive plans, health plans (medical, prescription drug, dental, and vision), life insurance and disability, flexible time off, annual Winter Holiday shut down, and at least 11 paid holidays.

Ardelyx is an equal opportunity employer.