Performance Marketing Manager

United States·Bostonmid

MarketingPerformance Marketer

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Quick Summary

Overview

Armis, the cyber exposure management & security company , protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving,

Technical Tools

MarketingPerformance Marketer

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7.

Armis is a privately held company headquartered in California.

The Performance Marketing lead owns the execution, optimization, and measurement of all paid media channels. This is a hands-on, channel execution role responsible for designing, building, and managing the company's always-on digital demand engine. You will activate Go-To-Market (GTM) campaign themes and program models through paid channels - turning strategic frameworks into cost-efficient, pipeline-generating media programs.

You will work in close coordination with the Campaign Team; while they own the overall campaign strategy, you design and execute the paid media components. You will translate strategic briefs into channel-specific activation plans, optimize digital assets, and directly manage agency partners to ensure seamless delivery across all paid platforms.

Conduct rigorous A/B and multivariate testing across creative, copy, targeting, and landing pages.
Optimize budget allocation by channel based on pipeline ROI rather than raw lead volume.
Implement and refine bidding strategies (Manual, CPA, ROAS) and manage frequency capping and audience exclusions.

Requirements

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What We Offer

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The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

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