Performance Marketing Manager

Role Overview:

The Performance Marketing Manager will be responsible for planning, executing, optimizing,

and scaling user acquisition campaigns focused on acquiring paying subscribers.

·       Credit Card subscriptions

·       Apple Store Billing

·       Google Play Billing

The ideal candidate should have strong hands-on experience in performance marketing for

subscription-based digital products, mobile apps, streaming platforms, or fintech/e-commerce

businesses.

Key Responsibilities:

·       Develop and execute paid acquisition strategies to drive subscriber growth.

·       Manage campaigns across:

o   Meta Ads (Facebook & Instagram)

o   Google Ads (UAC, Search, Display, YouTube)

o   TikTok Ads

o   DSPs and affiliate channels

·       Optimize campaigns toward:

o   Paid subscriptions

o   ROAS

o   CAC

o   LTV

o   Retention quality

2- Subscription & Billing Optimization

·       Drive acquisition focused on:

o   Credit card payments

o   Apple App Store billing

o   Google Play billing

·       Work closely with product and technical teams to improve conversion funnels and

·       payment success rates.

·       Analyze subscription drop-offs and optimize onboarding and checkout flows.

3- Analytics & Reporting

·       Monitor and report on:

o   CAC

o   CPI

o   Conversion rates

o   ROAS

o   Subscription retention

o   Cohort performance

·       Build dashboards and performance reports for management.

·       Use attribution and analytics tools such as:

o   AppsFlyer

o   Firebase

o   Google Analytics

o   Adjust

o   Mixpanel (preferred)

4- Creative & Growth Optimization

·       Lead A/B testing initiatives for creatives, landing pages, and app store assets.

·       Coordinate with design and content teams to produce high-performing ad creatives.

·       Continuously identify growth opportunities and scaling strategies.

5- Agency & Partner Management

·       Manage media buying agencies and external partners where applicable.

·       Ensure proper tracking implementation and campaign governance.

·       Bachelor’s degree in business administration, mass communication or any other related field.

·       7+ years of experience in performance marketing or growth marketing.

·       Strong experience managing mobile app acquisition campaigns.

·       Proven experience acquiring paying customers for subscription-based services.

·       Experience with:

o   Apple Store subscriptions

o   Google Play subscriptions

o   Credit card acquisition funnels

·       Strong analytical and reporting skills.

·       Hands-on experience with Meta and Google campaign optimization.

·       Experience in entertainment, OTT, gaming, fintech, or subscription apps is highly

·       preferred.