Demand Generation Manager

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API.  Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.

As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users.

Array is looking for a highly driven Demand Generation Manager to join our growing Marketing team. We need an operator who runs real pipeline programs, has strong opinions on what moves the needle and can  manage and execute multi-channel marketing programs that would nurture leads throughout the buyers’ journey. You’ll be responsible for leading initiatives to translate business objectives into demand gen tactics and campaigns that drive pipeline and revenue growth – working very closely with Revenue Operations, Sales, and the BDR team to test and implement these strategies.

• Own, build and execute quarterly demand generation plans that support our sales verticals’ goals, and drive top-of-funnel pipeline growth 
• Deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
• Partner closely with Sales and Revenue Operations to build and prioritize target accounts based on opportunity size
• Define performance KPIs / campaign goals and track, measure, and report on funnel performance (traffic → leads → MQLs → pipeline)
• Leverage our marketing automation system to execute on campaigns and report on their performance 
• Partner cross functionally to improve landing page conversion and to optimize MAL to MQL conversion rates
• Plan and launch multi-channel campaigns (digital, ABM-lite, email, partnerships, events/webinars)
• Innovate on existing campaign ideas with new ideas welcome that will deliver value and deepen customer relationships over time
• Maintain a habit of using AI tools to think, build, and ship faster—it’s your default, not an afterthought

• 5+ years of experience in demand generation marketing, ideally within a B2B role 
• Deep familiarity with marketing automation tools like Marketo, Hubspot, and Salesforce
• Experience developing and executing a B2B demand generation strategy that spans across multiple products or sales verticals
• Proven track record of driving inbound growth and top-of-funnel pipeline
• Strong written and verbal communication skills, infused with empathy
• A burning curiosity to understand how things work and to continuously seek to improve them
• The desire to continuously learn and takes real time feedback as an input to their growth
• Demonstrable experience with email marketing, lead generation and account based marketing
• Experience creating and executing nurturing strategies in a marketing automation platform 
• Excellent analytical abilities & a confident grasp on the ROI metrics that matter
• A bias to action and prioritize progress over perfection
• A belief that AI is reshaping work, you instinctively use it to accelerate everything you do