Content Lead, Talent Trends

Hi, I’m Anum, Head of Content & Community here at Ashby. I joined Ashby in 2023 to develop and lead our content marketing strategy. From producing endless content formats in the pre-IPO days of HubSpot to running (and later selling) my own media startup, my 12+ years in the industry have been filled with opportunities to push the needle of how content should evolve within an organization. I’m fortunate to be at a company where leadership is fully bought into the value of content and where written communication skills are a requirement for everyone who joins the marketing team. This allows me to avoid the gloom of a service-oriented content team that is simply shipping blindly and managing copywriting requests to instead building a one-of-kind strategic team that owns key content pillars including our Offer Accepted podcast, senior talent leader courses on Hiring Excellence and AI, and all sessions for our Ashby One conference.

One of the pillars I’ve fully owned since joining over three years ago is our Talent Trends Reports. Ashby’s foundational product infrastructure enables Content to work closely with the Data team to extract talent benchmarks and recruiting insights that teams can use to inform their own work. When I joined, the reports were chock-full of insights but ready for formatting and structure. I enjoyed breathing qualitative insights from our customers into each, partnering with our Data team on what questions are most imperative to talent and recruiting leaders, and working with Design on the best way to visualize so that the findings are simple for readers of all data literacy levels to digest. We’ve experimented with long and short form reports, a weekly newsletter with bite-sized insights, and brought the content to the stage at Ashby One.

It’s time to think even bigger. Over the first half of 2026, we’ve learned that in-person activation is a fertile ground for bringing our proprietary findings to life. In a world of AI slop, rich conversation around rich insights is what sticks. For this role, we’re looking for someone ambitious who enjoys owning collaborative, data-rich content projects and is intrigued by becoming the evangelist of that work through moderating panels (such as our Talent Trends panel at Ashby One), personalizing insights for key customers, and thinking through unique, out-of-the-box campaigns for bringing data storytelling to life. We aren’t looking to replicate the existing playbooks but push ourselves to develop the right multimedia storytelling arm to sit on top of the strong infrastructure and tooling behind our data and design work.

Overall, you should see this role as not inheriting work, but being responsible for 10xing it to its new level of operation across design improvements, velocity of publishing, and multi-media distribution online and IRL.

• You’re motivated by building something foundational. You see Talent Trends not as a project but as a signature brand pillar that you’ll shape, grow, and evolve.

• You’re equally comfortable with big-picture strategy and end-to-end ownership, setting vision, defining cadence, and also rolling up your sleeves to bring it to life.

• You get energy from data-driven storytelling, turning complex findings into clear, compelling narratives that influence how talent and recruiting experts think and act.

• You are a straightforward writer who can connect with the audience and translate difficult insights into easy-to-understand narratives.

• You thrive at cross-functional leadership, aligning Data, Design, and Executives around a shared vision, while making decisive calls to keep projects moving.

• You want to grow as a market-facing voice by building credibility as the person shaping how the industry consumes recruiting benchmarks and insights through written, audio, and video forms.

• You have the type of charisma that makes speaking in front of a crowd feel second-nature, where you can host a panel or command a crowd comfortably and naturally.

• You’re looking for a traditional content role where the work is primarily writing or publishing volume; this is about building a strategic pillar with market impact.

• You are not data curious or could answer thoughtful questions about the analysis behind our reports.

• You prefer to follow established playbooks rather than inventing new and unchartered ways to educate, distribute, and engage an audience.

• You want to stay behind the scenes; success here will involve developing your own external voice and amplifying Ashby’s in the market.

• You’re uncomfortable with autonomy or struggle to work independently. Our team thrives in a low-meeting, high-ownership culture where you drive your own deadlines and direction.

At Ashby, our team and interview process want to help you show your best self. We’ll dive into past projects and simulate working together via project working sessions. Our interview process is:

1. 30-minute intro call (Recruiter Screen)

2. 45-minute interview with Anum Hussain (Hiring Manager)

3. Panel: 30-minute interview with Kevin Conolly (Head of Data)

4. A take home assignment reviewed by the hiring team

5. Final Panel: Meeting the team (Kayla Ricketts, Community Lead, and Shannon Ogborn, Content Lead) as well as our VP of Marketing, Harriet Johnston, for 30 minutes each.