Assistant Manager - Digital Marketing

• Lead digital media planning and execution across platforms including Meta, Google, YouTube, LinkedIn, Programmatic and emerging digital ecosystems.
• Develop and implement integrated digital media strategies aligned to brand, marketing, and business objectives.
• Manage end-to-end digital campaign execution including media planning, budgeting, deployment, optimization, reporting, and performance analysis.
• Drive brand visibility, consideration, engagement, traffic, and media effectiveness through data-driven digital media strategies.
• Support performance marketing initiatives across channels with a focus on efficient traffic acquisition, audience targeting, retargeting, and conversion optimization.
• Work closely with internal teams and external partners to manage and optimize brand websites, ensuring strong user experience, content effectiveness, campaign integration, and alignment with overall digital marketing objectives.
• Plan and optimize campaigns across e-commerce and marketplace platforms to support business growth and sales objectives.
• Manage digital media budgets and ensure efficient allocation across channels to maximize reach, engagement, traffic, and ROI.
• Continuously monitor and optimize media performance across platforms using analytics, attribution models, dashboards, and platform insights.
• Work closely with internal teams and external agencies to ensure seamless execution of digital campaigns and alignment with overall communication objectives.
• Collaborate with internal teams/agencies to guide development of media-first digital creatives and content formats across static, video, and performance assets.
• Stay updated on digital media trends, platform updates, audience behavior, and industry best practices to recommend innovative and effective media solutions.
• Lead agency and partner management across media planning, execution, reporting, and optimization.

• Master’s degree in marketing, Digital Media Management or a related field.
• 10–12 years of experience in digital media marketing, media planning, and campaign management, preferably within consumer-facing or lifestyle brands.
• Strong hands-on expertise across Meta Ads Manager, Google Ads, YouTube Ads, DV360, LinkedIn Campaign Manager, Google Analytics (GA4), marketplace media platforms, and other relevant media and analytics tools.
• Strong understanding of digital media strategy, audience planning, media effectiveness, attribution and campaign optimization.
• Experience managing large-scale media budgets across brand and performance campaigns.
• Understanding of performance marketing principles including traffic acquisition, retargeting, and conversion optimization.
• Strong analytical and problem-solving capabilities with the ability to derive actionable insights from campaign data.
• Excellent communication, stakeholder management and agency management skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Occasional travel may be required.

Excellent verbal and written communication skills in English.