Senior Executive - Marketing

01 Product & Launch Management
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Own end-to-end execution readiness for new product launches across all channels - ensuring the right product is in the right place at the right time.
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Manage product codification and ensure system readiness ahead of every launch, coordinating with planning and supply chain teams to close gaps before they become problems.
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Oversee system pricing to ensure accuracy across systems and channels - flagging and correcting discrepancies proactively.
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Drive dispatch planning in close collaboration with sales and supply teams to ensure availability at launch.
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Maintain the launch calendar and prepare internal launch toolkits to ensure sales teams and branch teams are fully briefed ahead of every go-live.

02 Business & Inventory Tracking
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Track demand planning and manage inventory health to ensure optimal availability and sell-through across channels.
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Identify inventory risks and opportunities proactively - flagging slow-moving lines, overstocks, or availability gaps before they affect the business.
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Monitor product performance across channels and compile regular performance reports for the Brand Head.
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Translate data from sales and inventory trackers into actionable recommendations - not just numbers, but the story behind them.

03 Ecommerce & Digital Presence
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Manage and optimise ecommerce listings and brand content across platforms - Amazon, Flipkart, and the D2C brand website - to drive visibility and conversion.
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Track ecommerce and D2C performance metrics, flagging underperforming listings or content gaps for quick resolution.
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Benchmark competition on pricing, assortment, and content across ecommerce platforms and share findings with the Brand Head regularly.
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Coordinate with the ecommerce team to ensure new launches are listed correctly and on time, with approved imagery and copy.

04 Brand & Retail Execution
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Work with VM teams to execute in-store visibility and display elements that meet Samsonite's brand standards - from planogram compliance to seasonal changeovers.
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Partner with the Marcom team to manage the production and delivery of all BTL assets: POSMs, window displays, standees, catalogues, and retail collateral.
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Brief production vendors, track proofs and approvals, and ensure final delivery to stores is on time and to specification.
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Conduct store audits periodically to verify in-store brand standards are being met.

05 Analytics & Business Insights
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Build and maintain Excel-based trackers for business performance, inventory health, launch readiness, and brand spend.
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Analyse product and launch performance to identify what is working, what is not, and why.
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Prepare weekly and monthly MIS reports for the Brand Head - clean, accurate, and ready without being asked.
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Support the Brand Head in preparation for review meetings, QBRs, and leadership presentations by collating data and building decks.

06 Cross-functional Coordination
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Drive alignment across sales, marketing, planning, and ecommerce teams to ensure seamless execution of launches and key brand initiatives.
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Ensure timely and clear communication of product launches and campaign activity to branch teams across India.
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Identify process gaps across workflows and proactively drive improvements to make the team more efficient.
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Manage vendor and agency relationships day-to-day: raising purchase orders, tracking deliveries, and processing invoices.

STAKEHOLDER ECOSYSTEM
Internal Brand Head - Samsonite India (reporting line) Assistant Brand Manager Sales & branch teams Supply chain, planning & inventory teams Retail & VM teams Finance & commercial teams
Ecommerce & D2C teams Nasik Factory Working With Singapore HQ - Brand & Design Teams (as directed by Brand Head) BTL vendors, print & production partners Ecommerce platforms (Amazon, Flipkart, brand.com)

Candidate with an MBA or Equivalent from a top University who takes ownership seriously - who treats a deadline as a commitment and a brand standard as non-negotiable. Someone who understands both the commercial side of the business and the brand values that sit behind it.
Experience & Background
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3-5 years of experience in consumer brands - FMCG, fashion, lifestyle, or consumer durables.
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Hands-on experience in brand execution, product launches, or category management - someone who has personally driven a launch or a BTL production cycle is strongly preferred.
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Comfort with data and commercial tracking: PSI, inventory management, pricing, and ecommerce metrics should not be unfamiliar territory.
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Prior exposure to ecommerce platforms (Amazon, Flipkart, D2C) from a brand or category management perspective is a strong advantage.
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Strong Excel skills for business tracking and analysis.
Mindset & Skills
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High ownership: takes responsibility for outcomes, not just activities.
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Understands brand, product, and consumer - not just the backend operations.
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Organised and detail-oriented - able to track multiple workstreams without things falling through the cracks.
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Proactive communicator - gives updates before they are asked for, flags risks before they escalate.
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Comfortable working at pace in a team where priorities shift and execution speed matters.
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Strong PowerPoint and Excel proficiency.
WHY THIS ROLE
This is a high-ownership role that offers genuine exposure across product, brand, and business - making it one of the best early-career seats for someone who wants to build a well-rounded career in a brand-led organisation. You will understand the full cycle of how a brand is built and operated - not from a classroom, but from being in the room where it happens.
WHAT SUCCESS LOOKS LIKE 
1. Every product launch is executed on time - right product, right system, right channel, right date. 2. Inventory health is actively managed: no avoidable stockouts, no runaway overstocks. 3. Ecommerce listings are always current, accurate, and optimised across platforms. 4. BTL and POSM materials reach stores on time, to the right specification, every campaign. 5. The Brand Head has a clean, trusted MIS and never has to chase a status update. 6. The Senior Executive has grown into a fully rounded contributor - beginning to shape briefs and planning conversations, not just execute them.