Strategic Marketing Programs Manager

We’re looking for a high-output, strategic operator to own and execute AssetWatch’s key marketing programs, including fully owning long-term core media relationships, supporting strategic partnership plays, and building emerging influencer initiatives. 

This role sits at the intersection of strategy and execution. You’ll collaborate closely with marketing leadership to shape program direction, then take full ownership of execution, performance, and day-to-day partner engagement. 

You’ll also play a critical role in bringing campaigns to life—managing training and partner events, co-marketing programs, and content initiatives that drive pipeline and engagement. 

This is a fast-paced, evolving environment where priorities shift and speed matters. Success in this role requires strong judgment, adaptability, and the ability to balance strategic thinking with hands-on execution. 

strategic thinking with hands-on execution. 

What You’ll Do 

Own and execute key strategic media and partner programs 

• Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team 

• Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics  

• Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals  

• Standardize processes that improve consistency, predictability, and scalability of partner-led motions  

• Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth  

• Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations 

Lead event execution and support partner initiatives 

• Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution 

• Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team  

• Evaluate event performance and contribute to recommendations for future investments  

Contribute to campaign strategy, messaging, and content 

• Help shape campaign briefs, partner messaging, and promotional plans  

• Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally  

• Ensure messaging is clear, concise, and tailored to partner audiences  

• Adapt messaging in real time during partner conversations and campaign execution  

Support and scale influencer and external programs 

• Identify and coordinate with industry voices, creators, and external partners  

• Assist in briefing, content development, and campaign execution for influencer initiatives  

• Manage timelines, publishing schedules, and campaign tracking  

• Collaborate with leadership to evolve and scale the program over time  

Track performance and drive accountability 

• Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence  

• Own follow-through on partner deliverables, timelines, and reporting  

• Contribute to partner reviews and internal updates with clear insights and recommendations  

• Continuously optimize programs based on performance data and feedback  

What You Bring 

• 3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation  

• Proven ability to own and execute marketing programs tied to pipeline goals 

• Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously  

• Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact 

• Experience working with external partners and vendors, with the ability to build trust and manage relationships effectively 

• Strong communication skills, including the ability to lead conversations, read the room, and adapt messaging in real time 

• Experience executing events, webinars, and co-marketing campaigns  

• Solid content instincts—able to contribute to messaging, briefs, and campaign development  

• Comfortable working in a fast-moving, evolving environment with shifting priorities  

• Strong executive presence with experience influencing senior stakeholders internally and externally  

• Program-building mindset with experience developing repeatable frameworks and scalable processes  

• Ownership mentality with a bias toward action, accountability, and results