Senior Account Director, Member Experience & Retention - SeeAll Marketing Alliance

United States·New Yorksenior

OtherMember Experience Specialist

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Senior Account Director, Member Experience & Retention - SeeAll Marketing AllianceAbout the ANAThe ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals,

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OtherMember Experience Specialist

Senior Account Director, Member Experience & Retention - SeeAll Marketing Alliance

About the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

Location
New York City (4 days in-office, Fridays remote)

About Membership
The Membership team is at the forefront of the ANA, focused on member retention, serving as the primary partners and advocates for our member companies, their marketing leaders, and teams to maximize their membership experience.

We build and maintain relationships with all members, guiding them with personalized strategies and proactively leading them to deepen their engagement within the ANA.

We work together with our team and internal partners to provide the best service to our members and push the ANA forward. We know the ANA inside and out, understanding how we fulfill our mission of driving growth for individuals, brands, the marketing industry, and humanity through the ANA Growth Agenda, bold leadership initiatives, and a robust suite of products and services.
As part of the ANA’s transformation, the Membership team plays a critical role in delivering the value of the SeeAll Marketing Alliance (SAMA), a unified membership platform integrating inclusive marketing, multicultural marketing, and gender inclusion into a single growth system. This role ensures SAMA members experience clear, consistent, and measurable value across all ANA touchpoints.

Role Overview
As our membership continues to grow, we are seeking a Senior Account Director to join our dynamic team. Reporting to the Head of Member Retention, this role will work closely with CMOs, marketing leaders, and teams of the world’s premier brands in leveraging their ANA membership resources, tools, and connections. In this specialized role, you will lead end-to-end member experience and retention for SAMA, ensuring membership translates into visible business value and long-term partnership.
As a Senior Account Director, you will serve as the main point of contact and partner to our member companies, their senior marketing leaders, and entire marketing teams, understanding their business drivers, marketing challenges, and proactively leading them to deepen their engagement within the ANA.

Key Responsibilities
SAMA Member Experience & Value Delivery

Design and deliver consistent, high-value member experience across all SAMA touchpoints (events, content, committees, tools, and leadership forums).
Translate ANA and SAMA offerings into tangible, measurable business value aligned to member objectives.
Ensure continuity of value as members transition from legacy AIMM and SeeHer frameworks.

Relationship Management & Engagement

Build trusted relationships across member organizations and stakeholders.
Serve as a strategic advisor on leveraging SAMA for growth, relevance, and marketing performance.

Retention Strategy & Growth

Develop and execute proactive retention strategies, including renewal planning and engagement tracking.
Identify Healthy, Nurture, At-risk members and implement targeted retention interventions.
Drive expansion within accounts by identifying new stakeholders and opportunities.

Insights & Continuous Improvement

Act as the voice of the member and provide feedback to evolve offerings, messaging, and experience.

Cross-Functional Collaboration

Partner with Acquisition to ensure alignment between promise and delivery across the lifecycle and a range of key internal stakeholders to elevate the ANA, its mission, and vision, and how we support members.

Retention Accountability

Jointly accountable for SAMA membership health including engagement, satisfaction, and retention.

Professional Experience and Qualifications

Bachelor's degree and a minimum of 5-7 years of account management, membership, or sales experience, preferably in the marketing, advertising, or media industry.
Experience in subscription or relationship-based business models preferred.
Knowledgeable with multicultural and inclusive marketing and its ecosystem.
Start-up sense of urgency and entrepreneurial mindset.
Self-driven, results-oriented, with a strong attention to detail.
Must be comfortable with data, CRM platforms and AI automation technology. Ability to identify and analyze quantitative and qualitative data to make balanced decisions.
C-Suite and executive-level engagement and communication skills; able to articulate and deliver clear and concise messages internally/externally with excellent presentation skills.
Business planning ability to work independently and manage personal and team member deliverables and deadlines.
Possess a persistent desire to go above and beyond, taking initiative and thinking strategically.
Proactive and flexible, a “roll up your sleeves and get it done” team player able to work in a fluid environment with changing priorities.
Proficiency in MS Office and CRM software.

Salary and Benefits
Starting pay range: $120,000 to $130,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.

To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net. Note: only applicants who include salary requirements will be considered.