Demand Generation Manager

Astra is building mission-critical infrastructure for moving money at scale. Our platform processes billions in annual transaction volume with 99.9%+ uptime, powering real-time transfers, bank debits, card disbursements, and complex financial compliance systems. We provide APIs and automation tools that enable businesses to move money programmatically while maintaining strict regulatory requirements.

As Astra's first Demand Generation & ABM Manager, you will be at the center of how we bring our payments infrastructure to market. This is an opportunity to run integrated campaign strategy and execution in support of pipeline growth. You will own the planning, orchestration, and performance of campaigns built to generate pipeline for the business, across LinkedIn, email, ABM, and field.

You will translate our content, events, and product launches into cohesive, cross-channel campaigns that align marketing, sales, and customer goals. Drawing on an existing library of whitepapers, ebooks, and case studies, your focus will be turning what we've built into demand, and creating the campaign-level assets, ad copy, nurture sequences, and social posts, that carry those campaigns to market.

As the connective tissue across teams, you will make sure campaigns are tightly integrated, well-timed, and optimized for business impact. This role is perfect for someone with the marketing expertise to drive results today and the initiative to run campaigns independently, from plan to pipeline. You’ll take a goal, scope the approach, and run with it.

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• 3-5 years of demand generation or growth marketing experience, ideally at a fast-growing B2B SaaS or fintech company.

• Experience running account-based marketing programs, including account selection and coordinated multi-channel campaigns.

• Strong campaign copywriting skills, able to write ad copy, nurture emails, and social posts that convert.

• CRM proficiency, including building nurture workflows, campaign reporting, and pipeline tracking.

• Comfort evaluating, selecting, and standing up new marketing tools and systems as the function scales, not just working within an existing stack.

• Proven ability to build and report on a pipeline funnel, from campaign through to marketing-sourced opportunity.

• Deep understanding of B2B buyer journeys, with a track record of building repeatable, scalable demand engines.

• Experience working cross-functionally with sales to align campaigns to pipeline goals.

• Bachelor's degree in Marketing, Business, Communications, or a related field

• Generate the qualified pipeline that fuels Astra's growth and gives sales a steady flow of the right opportunities.

• Turn our content, launches, and events into coordinated campaigns that reach and convert high-value accounts.

• Build the repeatable campaigns and programs that support Astra’s go-to-market motion.

Astra is a remote-first company hiring only within the U.S. We value thoughtful collaboration, clarity, and initiative. We’re proud to be an equal opportunity employer and are committed to building a diverse and inclusive team.

If you're a data-driven marketer who thrives on turning campaigns into pipeline, we'd love to hear from you.

• Please submit:

  1. Resume highlighting relevant demand generation and account-based marketing experience

  2. Brief cover letter (300 words max) answering: "What's a demand gen or ABM program you're most proud of, and why did it work?"

  3. An example of a campaign or program you've built, including how you measured success