Digital Marketing Coordinator

Description

The Digital Marketing Coordinator works closely with the Design and Communications Manager and Digital Content Producer to tell the Garden’s story on its website and social media platforms through thoughtfully crafted copy and visual media. 

• Bachelor’s degree in mass communication, journalism, public relations, multimedia reporting, telecommunications, media and entertainment, traditional/digital marketing, English or creative writing
• 1-3 years’ experience producing branded digital media with an emphasis on copywriting and photography/videography for advertising, corporate communications, public relations, marketing or education goals

• Impeccable written and verbal communication skills; strong attention to detail
• Familiarity with writing and editing in Associated Press Style
• Cross-platform social media content management and reporting (Sprout, Hootsuite, Meta Business Suite, etc.)
• Intermediate iPhone video production, photography and storytelling: directing, shooting, interviewing, editing, uploading and managing media, gimbals, mics and other standards tools
• Direct experience with Adobe Photoshop, iPhone and iOS, and mobile media editing software (Capcut, Tiktok in-app tools, etc.) and understanding of media management including uploading, downloading and sharing from iPhone and DSLRs
• Comfort and confidence appearing on camera and in voiceovers for widely published content
• Ability to work both collaboratively and independently
• Ability to organize, prioritize and manage multiple projects simultaneously with the appropriate sense of urgency
• Ability to learn new technologies and translate value to stakeholders

• WordPress (or similar CMS), Google Analytics and basic knowledge of HTML
• FAA-compliant drone operation
• Edelkrone slider operation
• Multi-source live streaming to multiple platforms via OBS

The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Some standing, walking, bending, frequent use of hands, stooping and light lifting (at least 10 pounds)
• The noise level in the work environment is usually moderate
• Many projects involve extended periods outdoors through the year

The above job duties and responsibilities describe the general nature and level of work for employees in this position, but this is not intended

as an exclusive or all-inclusive inventory of all duties required of employees in this job.

• Conservation: We value natural resources and ecosystems, making choices with the long-term sustainability of our planet in mind
• Excellence: We hold ourselves to high standards and expect commitment from each other to contribute to a positive image and reputation for the Garden
• Inspiration: We inspire through the creation of an environment that supports imagination and expression of beauty, providing joy, delight, and a deeper appreciation of plants for everyone
• Integrity: We demonstrate honesty, transparency, accountability, trustworthiness, and ethical behavior, exercising good judgment in our actions and communication
• Respect: We value the diversity of our coworkers, volunteers, and guests, holding each other in the highest regard