Integrated Campaigns Lead

 

At Atomi, we're on a mission to unlock human potential by transforming the way students learn and teachers teach. Our platform combines cutting-edge technology with a creative, human-first approach, turning complex ideas into simple, engaging experiences for students, educators, and parents everywhere.

 

We’re driven by curiosity, humility, and a relentless focus on quality and innovation. At Atomi, your ideas matter, your creativity counts, and your work directly impacts how hundreds of thousands of learners engage with education around the globe.

 

Come build something remarkable with us.

The Opportunity

• Own the narrative and creative quality of Atomi’s campaigns, ensuring everything we put into market is clear, distinctive and meets a high bar.
• Develop distinctive campaign ideas and messaging frameworks that strengthen brand trust and recognition over time.
• Translate strategy into campaign-led demand programs that support pipeline growth without diluting the brand.
• Lead brand-led demand and account-based marketing, designing and executing programs aligned to sales priorities and longer buying cycles.
• Shape content that educates schools and teachers, builds brand confidence and supports strong sales conversations.
• Partner with Brand Studio Design from the start to bring campaigns to life creatively and consistently.
• Work closely with Product Marketing, Growth and Events to ensure campaigns feel joined up across channels.
• Collaborate with Sales and Customer Success to ensure all campaigns are relevant, practical and genuinely adopted.
• Use insight and experimentation to improve effectiveness over time, knowing when to test, when to refine and when to double down on what works.
• Balance commercial outcomes with long-term brand strength, resisting short-term wins that undermine trust.

• 5+ Years in creative campaign or demand marketing roles within B2B SaaS or a complex product-led business.
• Demonstrated experience leading creative, integrated campaigns in a sales-led environment.
• Strong experience partnering with brand, design and creative teams, with respect for craft and consistency.
• Clear creative judgment and confidence in challenging safe or purely performance-led ideas.
• Exceptional writing, editing and storytelling skills with sharp attention to tone and structure.
• Experience working closely with Product and Sales, with an understanding of GTM nuance and trade-offs.
• Comfort using insight and data to inform decisions without letting metrics dictate creative quality.
• Open to experimenting with AI to boost quality, speed and scale without compromising brand.
• A proactive, strategic mind who brings clarity, creativity and strong ideas to every project.
• Comfortable in a fast-paced, collaborative environment operating as a senior individual contributor with high autonomy.
• Confident communicator with strong cross-functional influence.

Along with your CV, please include links to work that shows your thinking and craft. That might be:

• Campaigns you’ve led or shaped end-to-end

• Messaging or positioning work you’re proud of

• Writing samples, decks or creative concepts

• A portfolio or case study that shows how you balance brand quality with commercial goals.

We’re especially keen to understand how you approach creative decisions, not just what you’ve executed.

Ironically for an education company, we’re not huge sticklers for qualifications. We’re more interested in how your skills and experience can contribute to our team. Make sure to include links to any relevant projects, like your portfolio, writing, GitHub, etc. - whatever helps us understand what you're good at, what you're passionate about, and why you’d be a great fit at Atomi.

 

We also know great people come from all kinds of backgrounds, so even if you don't meet all the requirements we've listed, you should still apply.

 

Please note: You'll need Australian working rights for this role.