Senior Creative Strategist – Paid Social / Online Video (m/f/d)

Canada·Torontosenior

OtherPaid Social

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Quick Summary

Key Responsibilities

define hypotheses, test, learn, and iterate on creative concepts, hooks, creator types etc.

Technical Tools

OtherPaid Social

We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.

Responsibilities

~1 min read

→Own the creative testing roadmap: define hypotheses, test, learn, and iterate on creative concepts, hooks, creator types etc.
→Partner with the paid social performance marketing team to learn how ads are performing and determine what to test next.
→Use insights and performance data to improve creative output and messaging
→Brief and manage creators and internal teams to deliver high-quality short-form video content
→Review creator-submitted outlines, rough cuts, and final edits to ensure the work stays on brief before it goes live.
→Define how AutoScout24 app/site moments show up inside creator content so the work is useful and credible, not just branded entertainment.
→Build and manage a small roster of creators who represent the brand authentically
→Ensure consistency across paid and organic social channels
→Explore AI tools and workflows to improve creative speed and efficiency

8+ years of experience in brand, social creative, content strategy, or similar roles
Strong experience working with creators and short-form content production
Solid understanding of platforms like Meta, YouTube, and TikTok
Proven ability to turn brand ideas into effective ads and social content
Data-informed mindset with strong creative judgment (no heavy analytics required)
Experience briefing and managing creators and creative production
Comfortable making clear go/no-go creative decisions
Hands-on experience using AI tools for creative production or iteration
Fluent English and French skills at intermidiate level
Experience scaling creator-led or UGC content strategies; experience working in international or multi-market environments is a plus

A community or social media management role

A pure performance marketing or media buying role

A traditional brand campaign role focused only on large launches

An agency coordination role without creative ownership

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Benefits from Day 1

Gym discounts
Employee and Family Assistance program
Virtual wellness events
Conferences & training budget
Regular internal training programs

Financial planning

Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

What We Offer

~1 min read

The expected compensation for this position is: CAD 90K -CAD 110K

This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.

For a career where you can drive our business and shape your future, apply now.

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.