Avalanchestudios2mo ago

Product Marketing Manager

Stockholm,Stockholmmid

Product ManagementMarketingProduct Marketing ManagerMarketing Manager

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Quick Summary

Overview

The position: We are looking for a motivated and experienced Product Marketing Manager to join our team. This is a critical role responsible for driving the marketing strategy and execution for our DLC launches and supporting the Go-to-Market (GTM) plans.

Technical Tools

Product ManagementMarketingProduct Marketing ManagerMarketing Manager

The position:

We are looking for a motivated and experienced Product Marketing Manager to join our team. This is a critical role responsible for driving the marketing strategy and execution for our DLC launches and supporting the Go-to-Market (GTM) plans. This role requires a deep understanding of PC and console game marketing, excellent cross-functional collaboration skills, and a passion for our products!

Develop and implement comprehensive marketing campaigns to drive awareness, engagement, and sales for each DLC launch.Identify target audiences, key messaging, and marketing channels to maximize campaign effectiveness.

Manage the campaign budget, ensuring optimal allocation of resources across various initiatives.

Oversee the quality of marketing assets, including trailers, gameplay videos, social media content, and website updates.

Collaborate closely with internal teams (PR, Community, Art, Development, Partnership) and manage external agencies to ensure alignment on marketing objectives.

Establish and track KPIs to measure campaign performance and identify areas for improvement.

Take on the responsibility as a People Manager.

A strategic thinker with strong project leadership and operational excellence.

Proven experience orchestrating large, multi-team, multi-channel marketing campaigns.

Comfortable working with fast-paced timelines and high business impact.

Strong communication skills to be comfortable with driving alignment across senior stakeholders and complex environments.

Has a passion for storytelling, creative development and players.

Experience bringing individuals and teams together to solve problems.

Experience from working with PC and console games.