Software Product Marketing Manager

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

As a Product Marketing Manager focused on Axon’s software portfolio, with initial emphasis on DEMS, AI, and productivity workflows, you will define how high impact software initiatives are positioned, launched, and adopted in market.

You will focus on the highest-impact initiatives, applying disciplined prioritization and scalable GTM frameworks to ensure clarity and consistency across a large and evolving roadmap. You will own execution for assigned launches and initiatives, while enabling Product - and field-led motions for lower-tier releases.

You will work closely with Product, Sales, Demand Generation, and Communications partners to bring new capabilities to market, support pipeline growth, and drive meaningful adoption across Axon’s software platform, the fastest-growing part of the entire product portfolio.

• →Develop positioning and messaging frameworks for high impact software initiatives, including DEMS and productivity workflows.
• →Lead go‑to‑market planning and execution for launches, releases, and campaigns
• →Enable broader product releases through reusable frameworks and guidance
• →Create and maintain a focused set of high impact sales enablement assets, including pitch decks, battle cards, one pagers, and playbooks.
• →Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives
• →Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy
• →Support content development including case studies, web copy, and campaign messaging
• →Track performance and adoption metrics to refine and optimize GTM efforts

• 5+ years of experience in product marketing or closely related roles
• Experience marketing complex SaaS, platform, or workflow‑driven products
• Strong written and verbal communication skills with executive‑level clarity
• Proven ability to partner cross‑functionally and drive alignment
• Analytical mindset with comfort using data to measure and improve outcomes
• Alignment with Axon’s values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor

• Aim Far – You define and communicate the future of digital evidence and records
• Win Right – You advocate for solutions that serve both agencies and the public
• Own It – You own GTM outcomes, clarity, and team performance
• Join Forces – You collaborate with empathy, urgency, and clarity
• Be Obsessed – You care about the workflows that power safer communities
• Expect Candor – You deliver honest feedback and create strategic alignment

• Deep dive into Axon’s software portfolio, with initial focus on DEMS AI, and productivity workflows, including customers, use cases, and existing GTM frameworks
• Build relationships with Product, Sales, and Marketing partners across software teams
• Understand prioritization model and where Product Marketing has full ownership vs enabling the product and sales teams

• Own messaging or GTM execution for priority software initiatives, aligned to current business priorities
• Deliver targeted improvements to sales enablement, positioning, or customer-facing narratives
• Apply scalable templates and frameworks to support product-led releases

• Lead GTM execution for high-impact software launches and in-market adoption efforts
• Act as a trusted partner to Product for translating roadmap changes into clear, defensible messaging
• Establish clear KPIs and reporting to demonstrate Product Marketing impact in a resource-constrained environment

This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.  Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Phishing alert:  Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process.  All legitimate job openings are listed on our official careers page at https://www.axon.com/careers.  If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.