Director, Product Management, Registry

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

Registry is the heart of Babylist – and the primary way in which we help growing families feel prepared and confident during one of the most consequential transitions of their lives. It is also the acquisition and commercial engine that powers the rest of our business. 

We're hiring a leader to own it.

This role is the durable commercial and product owner for the Registry experiences. You are accountable for the strategy, vision, KPIs, and quality bar. You take bold bets, knowing how to push past safe incrementalism on a mature surface and make the case for step-function moves — and you know how to sequence them so the team isn't betting the business on any one, prioritizing speed to learning. You are the steady advocate for what's right for the customer and what will compound for the next decade. You are the person the rest of the company looks to when a question about Registry has to get answered.

You are also an AI-enabled builder. 

This is a dual job. Own Registry the way the best product leader would: deeply, commercially, with a high bar and a strong point of view. And help Babylist make the transition into AI-native product development. We are looking for someone who is energized by both halves — and probably frustrated by jobs that only let them do one.

This role reports to the VP of Consumer Product, and is an important member of the cross-functional Consumer Tech Leadership team. You will lead a team of 3–4 Product Managers, as a player-coach, and partner closely with stakeholders across the entire organization.

• →Shape Babylist's company strategy. Registry is where Babylist's customer relationship begins; what you learn here shapes the rest of the company. You will own communication with execs and the company, using it to influence direction beyond your own surface.
• →Own the product strategy and KPIs for the Babylist Registry experiences end-to-end — including acquisition, registry build, gift giver conversion across 1P and 3P, and the core Babylist Shop funnel.
• →Set and hold the quality bar. Make the hard tradeoffs between business goals and customer trust, with conviction and clear communication.
• →Serve as a model for what an AI-first PM looks like at Babylist. Use AI-native workflows in your own work, ship things yourself, and help define the rituals and practices that the rest of the function will adopt.
• →Multiply through influence. Bring sharper problem framing, tighter customer insight, data analysis, and prototypes that make decisions easier to make and ship work that compounds. Operate as the central commercial and customer owner that lets builder pods accelerate without losing coherence.
• →Coach and develop a small team of extremely high-performing PMs (already in seat). Create growth paths, address performance issues quickly and kindly, and build a team culture that sets the bar for the broader function.
• →Contribute to the shape of the Consumer Tech organization. Work with the VP of Product and your peers to evolve our operating model, our hiring bar, and our craft standards as the function transitions.

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

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