CRM Marketing Coordinator

The CRM Marketing Coordinator reports to the Engagement Marketing Supervisor, Email and is responsible for the coordination and execution of email and SMS campaigns across Balsam Hill International geographies, including Australia, Canada, UK, France, Germany, and upcoming launches in Italy, Spain and future geographies. This role supports campaign deployment, cross-functional ticketing and coordination, vendor collaboration, performance monitoring, reporting maintenance, and analysis with actionable recommendations to help improve CRM results. The role also supports process improvement and is encouraged to explore AI and internal tools to enhance execution efficiency and campaign effectiveness.

Email & SMS Campaign Execution

• →Supports the execution of email and SMS campaigns across Balsam Hill International geographies, including Australia, Canada, UK, France, Germany, and upcoming launches in Italy and Spain.
• →Assists in setup, scheduling, and post-launch monitoring to ensure campaigns are delivered accurately and on time.
• →Owns campaign QA and proofing prior to deployment, including validation of links, personalization, segmentation, dynamic content, deliverability checks, rendering, and content accuracy.
• →Assists with testing initiatives, including A/B test setup, validation, launch support, and documentation of results.
• →Supports troubleshooting and resolution of campaign issues, deployment concerns, and transactional email or SMS issues as needed.
• →Reviews creative and localization outputs and applies required edits or feedback before final launch approval.

Reporting, Performance Monitoring, Insights, & Recommendations

• →Updates and maintains reporting files and trackers, including Expense Metric files and campaign performance reports, ensuring timely and accurate data.
• →Monitors email and SMS campaigns, flows, and seasonal performance to identify trends, anomalies, risks, and optimization opportunities.
• →Prepares weekly, monthly, and ad hoc reporting summaries for CRM performance across relevant BHI markets.
• →Support analysis of campaign results using available platforms, analytics tools, and internal data sources and contributes recommendations.
• →Raises relevant performance insights, flags concerns or issues promptly, and recommends next steps to improve future campaign outcomes.

Cross-Functional Coordination & Vendor Collaboration

• →Creates and manages Jira tickets and ClickUp tickets for Creative and Localization teams to support campaign development and on-time delivery.
• →Coordinates with internal stakeholders to gather campaign requirements, timelines, assets, translations, and approvals.
• →Supports coordination with external vendors as needed, including participation in recurring meetings and escalation of concerns or issues for resolution.

Peak Season Readiness & Market Support

• →Supports high-volume campaign execution during peak trading periods and critical sale windows across international markets.
• →Monitors campaign performance more closely during major promotions and escalates issues quickly to minimize business impact.
• →Helps maintain organized workflows, trackers, and handoffs so the team can respond effectively to changing market and business needs.  

Process Improvement, AI Exploration, & Best Practices

• →Uses available tools, templates, and documented processes to suggest improvements on campaign execution efficiency and accuracy.
• →Stays open to exploring AI and other emerging tools that may help streamline recurring tasks, improve reporting, surface insights, and strengthen campaign quality.
• →Keeps up with CRM best practices, channel trends, and market learnings that may improve email and SMS performance.

Other Duties and Responsibilities

Performs other duties that may be assigned from time to time.

• Bachelor’s Degree preferably in Marketing, Communications, or any related course; may consider years of relevant experience in lieu of a degree.
• Minimum of one (2) years of relevant experience in email or CRM campaign execution, preferably with an e-Commerce brand.
• Experience supporting email and/or SMS campaign deployment, QA, reporting, and cross-functional coordination.
• Knowledge of CRM channels and tools. Tools and channels may include, but are not limited to, email service providers, SMS platforms, Jira, ClickUp, Litmus, Email on Acid, Google Analytics, and Microsoft Office applications.
• Strong attention to detail, organization, and problem-solving skills, with the ability to manage multiple deadlines across markets.
• Comfortable working with data and reporting files, including routine updates to trackers and performance summaries.
• Experience with AI tools is a plus, or openness to explore and apply AI in day-to-day work.

• Must attend occasional in-person meetings.
• Must have a fast, reliable DSL, Fiber, or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS.