Digital Acquisition Analyst

The Digital Acquisition Analyst role is responsible for managing the account, monitoring performance, and making optimizations to achieve the set goals of the brand and channels. This person will conduct data analysis and create reports to continue improving account performance, and works with cross-functional teams for alignment, coordination, and completion of tasks. This role reports directly to the Digital Acquisition Supervisor or Manager.

Data Analysis & Presentation

• →Conducts data analysis of the account performance through processes such as deep dive work, competition insights, and metric correlation
• →Recommends actionable next steps based on the analysis, implements changes, and monitors results
• →Prepares reports and presentations to show the performance of the account and provides recommended actionable steps
• →Presents performance reports during check-ins, discusses strategies, and answers relevant questions
• →Basic understanding to relate and report out on digital acquisition metrics including customer acquisition cost and incremental lift

Campaign Management & Optimizations

• →Hands-on monitoring performance of account and makes the necessary changes and optimizations to ensure achievement of identified KPIs
• →Applies tests and continuous learning initiatives to improve the performance of the account
• →Implements decisions on the account with small to medium level impact and ensuring alignment with the functional leads
• →May serve as channel leads that is primary responsible for channel KPIs including budgets
• →Demonstrates agility, critical thinking, and creativity in finding solutions

Cross-Functional Collaboration & Alignment

• →Attends and contributes during cross-functional meetings in discussion of strategies, performance updates, and sharing of initiatives
• →Works with different teams seamlessly to coordinate tasks and ensure timely completion
• →Participates in improving processes between functions to continue sustainability
• →Supports and may represent the function in certain integrated planning initiatives such as creative planning

Other Duties & Responsibilities

• →Supports senior team members in ad hoc vendor acquisition and channel expansion projects
• →Stays up to date on latest digital marketing trends with a testing mindset

• Bachelor’s Degree in Marketing or any related fields
• Minimum one (1) year of work experience relevant to Digital Acquisition or Digital Marketing
• Highly skilled in MS Excel – must be comfortable building and using complex models and formulas
• Strong knowledge of digital marketing, website strategy, and related tools such as Google Ads, Facebook Ads, Analytics, DSP will be an advantage
• Experience on AI tools, tracking and attribution platforms will also be an advantage
• Solves discrete problems under the guidance of more senior team members
• Carries projects through the season. May be required to work with cross-functional team from time to time
• Delivers high quality results on projects of low complexity; output meets and/or exceeds established timelines; Submits reports on deadlines, provides thorough analysis and clear presentation of site review slides/season wrap-up slides, PPC roundtable discussion topics
• Seeks mastery of role, including role-specific technology, tools, and content. 
• Open providing and seeking constructive feedback and developing own potential.
• Seeks understanding of customer mindset.
• Must be detail-oriented and organized
• Must have strong problem-solving and troubleshooting skills
• Fluent in written and spoken English
• Ability to work independently
• Willing to learn new tools quickly

• Must attend occasional in-person meetings.
• Must have a fast, reliable DSL, Fiber, or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS.