Performance Marketing Analyst

The Performance Marketing Analyst reports directly to the Performance Marketing Supervisor and provides support for day-to-day tasks across Performance Marketing channels such as PPC (Google and Bing), Paid Social (Meta and Instagram including potential launch of expansion channels) and Programmatic (Display, Audio, YouTube). The role is primarily focused on analyzing campaign data, preparing performance reports, and delivering insights that inform optimization strategies and support revenue and efficiency goals. This position is designed for entry-level professionals or individuals new to digital marketing who are eager to build foundational skills under the guidance of experienced team members.

Data Reporting & Analysis

• →Compiles and consolidates data from platforms including Google/Bing Ads, Meta Ads Manager, Google Analytics, Google Campaign Manager, and other relevant tools to monitor performance and ensure data accuracy.
• →Prepare weekly, monthly and ad hoc reports summarizing key metrics (e.g., CR, CTR, CPA, ROAS), campaign outcomes and actionable insights.
• →Maintains and updates dashboards to support management and business reviews.
• →Assist in identifying trends, opportunities, and areas for improvement based on performance data.
• →Provides regular performance updates to PM leads, highlighting key drivers, insights, and recommended next steps.

Account Management, Review & Audit

• →Campaign management and audits to identify areas for improvement and optimization.
• →Reviews account setup, platform recommendations, product feeds, campaign settings, and other items to ensure that they are properly set up.
• →Document issues, irregularities, or opportunities found during audits and escalate to senior leads.
• →Track and log account spend to ensure campaigns are delivered within budget allocations.
• →Monitor and regularly updates Expense Metric files.

Ad Creation and Monitoring

• →Proposes ad copies for paid ads that effectively convey brand messaging.
• →Request and review translated copy/assets with the Localization team.
• →Creates and uploads finalized ads on channel platforms.
• →Implementing sale changes as needed.
• →Responsible for maintaining and updating ad copy feeds for deployment across multiple marketing platforms as required.
• →Coordinate with the Creative team to optimize ads based on performance feedback.
• →Conducts sample searches to ensure ads appear as expected and accurately.

Project Coordination and Documentation

• →Manages the ClickUp workflow for creative asset requests, ensuring proper documentation, prioritization, and coordination to support seamless campaign execution.
• →Support cross-functional collaboration between Marketing, SEO, E-commerce and Creative teams for campaign execution.
• →Track deliverables and deadlines to ensure timely campaign sale launches.
• →Develops and maintains structured documentation of campaign processes, timelines, and standard operating procedures to support consistency, scalability, and knowledge sharing.
• →Provide administrative support to senior leads as needed.

Market Understanding and Audience Research

• →Conduct competitor benchmarking and review industry best practices in digital marketing.
• →Assist in researching target audience behavior, preferences, and emerging digital consumption trends.
• →Contribute insights to refine segmentation and targeting strategies.
• →Monitor developments in digital platforms and recommend potential opportunities for testing.

Other Duties and Responsibilities

• →Supports company culture by leading and/or participating in team-building events and activities.
• →Performs ad hoc tasks that may be assigned, to support the function, team projects and training activities.

• Graduate of any Bachelor’s Degree, with the ability to demonstrate strong analytical and quantitative skills.
• Fresh graduates are encouraged to apply.
• Experience in Digital Marketing, particularly in Paid Social and PPC, is an advantage.
• Familiarity with ClickUp or similar project management tools; prior experience is a plus.
• Ability to use or explore AI tools (e.g., ChatGPT, automation tools) to support campaign optimization, analysis, and reporting.
• Willingness to learn and adopt AI tools.
• Comfortable using MS Office applications (Outlook, Word, Excel, PowerPoint).
• Strong willingness to learn and adapt to new tools and processes.
• Ability to follow instructions, promptly complete assigned tasks, and work collaboratively with a team.
• Organized with great attention to detail, able to manage tasks and timelines with accuracy and consistency.
• Good written and verbal communication skills.
• Responsive and proactive, with the ability to adapt quickly and deliver tasks efficiently.

• Must attend occasional in-person meetings.
• Must have a fast, reliable DSL, Fiber, or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS.