Performance Marketing Strategist

Campaign Creation & Optimization, Data Reporting & Analysis

Campaign Creation

• →Proposes campaign creation plans based on performance insights, including recommended campaign types/structures and what to promote to achieve channel goals.
• →Creates campaigns on channel platforms based on approved plans, ensuring correct setup (targeting, budgets, tracking, naming conventions) and alignment with channel goals.
• →Optimizes campaigns based on performance data and testing learnings, applying changes to improve key metrics (e.g., CR, CTR, CPA, ROAS) and achieve channel goals.

Data Reporting & Analysis

• →Compiles and consolidates data from platforms including Google/Bing Ads, Meta Ads Manager, Google Analytics, Google Campaign Manager, and other relevant tools to monitor performance and ensure data accuracy.
• →Prepares weekly, monthly, and ad hoc reports summarizing key metrics (e.g., CR, CTR, CPA, ROAS), campaign outcomes, and actionable insights including key drivers, trends, and recommended next steps.
• →Works with the data team to ensure dashboards meet the reporting needs of the performance marketing team; flags gaps and provides requirements to support improvements.
• →Provides regular performance updates to the performance marketing team covering channels handled, highlighting key drivers, insights, and recommended next steps.
• →Actively uses AI tools to streamline reporting workflows, accelerate insight generation, and improve the consistency and quality of performance outputs and summaries.

Accounts Management, Review, and Audit

• →Reviews account setup, platform recommendations, product feeds, campaign settings, and other items to ensure that they are properly set up and that changes align with goals and budget allocations.
• →Documents issues, irregularities, or opportunities found during audits and escalates to senior leads; proposes solutions and monitors the closure of actions.
• →Stays updated on platform features and new tools and flags relevant ones to the team for consideration

Integrated Planning & Cross-Functional Collaboration

Integrated Planning

• →Supports channel planning initiatives by providing inputs and recommendations to functional leads; implements approved plans and applies customer insights in channel campaigns to support performance objectives.
• →Identifies required channel deliverables and submits requests to relevant teams to enable timely execution (e.g., creative, copy, feeds, reporting needs).
• →Works with other sub-functional leads to learn, align, and apply relevant strategies across channels and geographies

Cross-Functional Collaboration

• →Supports the performance marketing manager in cross-functional collaboration by surfacing recommendations for initiatives and opportunities, and leads execution once plans are approved.
• →Monitors progress of initiatives, flags risks and issues early, and escalates blockers to functional leads with proposed mitigation actions.
• →Analyzes and reports performance of initiatives to the leads, including results, learnings, and recommended next steps.
• →Coordinates with relevant teams (e.g., localization, development, and tech) to support accurate market execution and tracking requirements.
• →Supports company culture by leading and/or participating in team-building events and activities.
• →Performs ad hoc tasks that may be assigned to support the function, team projects, and training activities

Performance Reporting & Peak Season Coverage

Performance Reporting

• →Prepares channel performance reports and ad hoc deliverables to support management and team business reviews; identifies reporting needs and recommends improvements in structure, cadence, and usability.
• →Collaborates with team members to ensure reporting outputs are accurate, consistent, and aligned with business review requirements; coordinates with other functions as needed to support data and reporting requirements.
• →Raises flags within the channel and provides recommendations to address risks, issues, and opportunities, with due consideration to performance across other marketing channels.
• →Monitors competition, relevant news, and industry trends to support proactive planning and decision-making.
• →and/or data generation to support business reviews and analysis needs

Peak Season

• →Monitors and optimizes account/channel daily and during critical weekends; sends out performance highlights during holiday coverage.
• →Collaborates with the team during peak season to review current business, analysis, and real-time optimizations.
• →Provides more frequent updates to functional leads during big, critical sale days based on performance signals and pacing

Finance, Budget Management & Revenue Tracking

• →Manages account spend and applies changes to ensure alignment with profitability goals and approved budget allocations.
• →Tracks and maintains budget tracking files; ensures accuracy of spend logging and reporting hygiene to support budget visibility and pacing discussions.
• →Works with the performance marketing manager to support the development of performance projections, budget plans, and revenue targets across planning cycles; consolidates inputs and implements updates based on latest performance and business inputs.
• →Provides recommendations for budget allocations based on performance signals, seasonality, and efficiency targets; supports implementation of approved changes.

Peak Season

• →Monitors spend and revenue pacing versus goal projections for the channel; reports back and provides key and real-time recommendations to functional leads based on performance signals.
• →Monitors spend-to-revenue ratio for the channel and flags deviations, risks, and opportunities with recommended next steps.

Ad Creation and Monitoring

• →Manages the end-to-end ad creation process including proposing ad copy, coordinating localization and translation with relevant teams, and uploading finalized ads on channel platforms; ensures accuracy, quality, and adherence to timelines.
• →Maintains and updates ad copy feeds for deployment across relevant marketing platforms; coordinates improvements to reduce errors and increase efficiency.
• →Coordinates with the creative team to share performance feedback and support ad optimization.

Coordination, Documentation & Market Research

• →May be engaged in cross-functional or channel projects in a coordination capacity, supporting alignment on requirements, timelines, and deliverables; assists in coordinating with agencies and external partners to ensure they receive necessary inputs for campaign execution as directed by the performance marketing manager.
• →Maintains documentation of campaign processes, workflows, and key decisions to support consistency and knowledge sharing within the team.
• →Monitors competitor activity, industry news, and digital marketing trends; assists in researching target audience behavior and platform developments to inform campaign targeting and testing opportunities.
• →Leverages AI tools to improve the efficiency and quality of research synthesis, documentation, and coordination materials.

Other Duties and Responsibilities

• →Performs other duties that may be assigned from time to time.

• Graduate of any Bachelor's Degree, with the ability to demonstrate strong analytical and quantitative skills.
• 2+ years experience in Digital Marketing, particularly in Paid Social and PPC, is a must; demonstrated ability to analyze performance and deliver actionable insights.
• Comfortable using MS Office applications (Outlook, Word, Excel, PowerPoint) with strong proficiency in Excel and slide preparation for business reviews.
• Familiarity with ClickUp or similar project management tools; prior experience is a plus.
• Demonstrated ability to use AI tools to improve workflows, productivity, and documentation quality; proactively adopts new tools and processes to drive efficiency.
• Ability to follow instructions, promptly complete assigned tasks, and work collaboratively with a team.
• Organized with great attention to detail, able to manage tasks and timelines with accuracy and consistency.
• Good written and verbal communication skills; able to present insights clearly and concisely to the team.
• Responsive and proactive, with the ability to adapt quickly and deliver tasks efficiently; able to identify issues early and recommend solutions.

• Must attend occasional in-person meetings.
• Must have a fast, reliable DSL, Fiber, or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS.