Performance Marketing Strategist

Campaign Creation & Optimization, Data Reporting & Analysis

Campaign Creation

• →Proposes campaign creation plans based on performance insights, including recommended campaign types/structures and what to promote (e.g., product focus, value propositions, audience targets) to achieve channel goals.
• →Creates campaigns on channel platforms based on approved plans, ensuring correct setup (targeting, budgets, tracking, naming conventions) and alignment with channel goals.
• →Optimizes campaigns based on performance data and testing learnings, applying changes to improve key metrics (e.g., CR, CTR, CPA, ROAS) and achieve channel goals.

Data Reporting & Analysis

• →Compiles and consolidates data from platforms including Google/Bing Ads, Meta Ads Manager, Google Analytics, Google Campaign Manager, and other relevant tools to monitor performance and ensure data accuracy.
• →Prepares weekly, monthly, and ad hoc reports summarizing key metrics (e.g., CR, CTR, CPA, ROAS), campaign outcomes, and actionable insights, including clear drivers of change and recommended next steps.
• →Maintains and updates dashboards to support management and stakeholder business reviews; improves dashboard structure for consistency, scalability, and ease of use.
• →Conducts deeper analysis to identify trends, opportunities, and areas for improvement based on performance data (e.g., geo, audience, creative, funnel, seasonality).
• →Provides regular performance updates to functional leads and stakeholders, highlighting key drivers, insights, and recommended next steps; supports business review narratives and executive-ready summaries.
• →Actively uses AI tools to streamline reporting workflows, accelerate insight generation, and improve the consistency and quality of performance outputs and summaries.

Accounts Management, Review, and Audit

• →Reviews account setup, platform recommendations, product feeds, campaign settings, and other items to ensure that they are properly set up and that changes align with goals and budget allocations.
• →Documents issues, irregularities, or opportunities found during audits and escalate to senior leads; propose solutions and monitor the closure of actions.
• →Tracks and logs account spend to ensure campaigns are delivered within budget allocations; supports pacing, reallocation discussions, and efficiency improvement initiatives.
• →Monitors and regularly updates Expense Metric files; improves reporting hygiene, naming conventions, and tracking consistency across channels and teams.
• →Evaluates current account and campaign structure and recommends changes based on new technologies — including AI-powered platform features and productivity tools — to enable more efficient account management, streamline audit and review workflows, and support performance goals.

Integrated Planning & Cross-Functional Collaboration

Integrated Planning

• →Plans channel initiatives to support integrated planning goals and presents plans and recommendations to functional leads.
• →Implements integrated planning initiatives and applies customer insights in channel campaigns to support performance objectives.
• →Identifies required channel deliverables and submits requests to relevant teams to enable timely execution (e.g., creative, copy, feeds, reporting needs).
• →Works with other sub-functional leads to learn, align, and apply relevant strategies across channels and geographies.

Cross-Functional Collaboration

• →Coordinates with cross-functional counterparts for the creation, planning, and implementation of cross-functional initiatives, ensuring clear objectives, deliverables, owners, and timelines.
• →Monitors progress of initiatives, flags risks/issues early, and escalates blockers to functional leads with proposed mitigation actions.
• →Analyzes and reports performance of initiatives to the leads, including results, learnings, and recommended next steps.
• →Works with cross-functional partners for localization needs (e.g., Emma Keane and Localization Team) to support accurate and effective market execution.
• →Works with Dev and Tech teams for tag implementation and/or audit in the event of new tools (e.g., SA360), ensuring tracking accuracy and measurement readiness.

Business Reviews, Reporting Support & Peak Season Coverage

• →Conducts regular performance analysis together with analysts to identify key drivers, trends, and areas for improvement.
• →Reviews reports prepared by analysts to ensure outputs are accurate, efficient, and meet established standards; provides guidance and feedback to support subsequent revisions.
• →Determines reports for creation to aid performance analyses; recommends improvements in reporting structure, cadence, and usability to support decision-making.
• →Determines cross-functional reporting needs and coordinates with other functions for report creation and/or data generation to support business reviews and analysis needs.

Business Reviews

• →Presents and reviews performance with functional leads based on analysis findings, including key drivers, risks/opportunities, and recommended next steps.
• →Prepares performance reports and ad hoc deliverables for their channel to support management and stakeholder business reviews.
• →Executes analysis and season wrap-up slides for their channel, including clear performance narrative, learnings, and recommendations.
• →Raises flags within their account/channel and recommends applicable next steps to address risks, issues, and opportunities.
• →Monitors and reports on competition, relevant news, and industry trends to support proactive planning and decision-making.

Peak Season

• →Monitors and optimizes account/channel daily and during critical weekends; sends out performance highlights during holiday coverage.
• →Collaborates with analysts during peak season to review current business, analysis, and real-time optimizations, and provides guidance to support execution.
• →Provides more frequent updates to functional leads during big, critical sale days based on performance signals and pacing.
• →Reviews competitive landscape and market trends to be able to pivot based on business needs quickly.

Finance, Budget Management & Revenue Tracking

• →Manages account spend and applies changes to ensure alignment with profitability goals and approved budget allocations.
• →Updates Expense Metric files and ensures accuracy of data; monitors spend logging and reporting hygiene to support budget visibility.
• →Creates revenue build-ups for their channel and implements updates based on latest performance, pacing, and business inputs.
• →Provides recommendations for budget allocations based on performance signals, seasonality, and efficiency targets; supports implementation of approved changes.
• →Supports the creation of annual projections of revenue and spend based on campaign planning and in accordance with overall company and brand goals; consolidates inputs and implements updates as needed.

Peak Season

• →Monitors spend and revenue pacing versus goal projections for their channel; reports back and provides key and real-time recommendations to functional leads based on performance signals.
• →Monitors EM% (spend to revenue) for their channel and flags deviations, risks, and opportunities with recommended next steps.

Ad Creation and Monitoring

• →Proposes ad copies for paid ads that effectively convey brand messaging; provides recommendations based on performance feedback and best practices.
• →Request and review translated copy/assets with the Localization team; ensures accuracy and alignment with campaign objectives and audience context.
• →Creates and uploads finalized ads on channel platforms; ensures campaign setup quality and adherence to timelines and requirements.
• →Implements sale changes as needed; supports QA to ensure ads appear as expected and accurately.
• →Responsible for maintaining and updating ad copy feeds for deployment across multiple marketing platforms as required; coordinates improvements to reduce errors and increase efficiency.
• →Coordinates with the Creative team to optimize ads based on performance feedback; supports creative assortment planning and learning documentation

Project Coordination and Documentation

• →Manages the ClickUp workflow for creative asset requests, ensuring proper documentation, prioritization, and coordination to support seamless campaign execution; recommends workflow improvements to reduce friction.
• →Supports cross-functional collaboration between Marketing, sales SEO, E-commerce and Creative teams for campaign execution; clarifies requirements, timelines, and dependencies.
• →Maintains proper documentation of campaign strategies, timelines, and results for future reference; develops and maintains structured documentation of campaign processes, timelines, and standard operating procedures to support consistency, scalability, and knowledge sharing.
• →Tracks deliverables and deadlines to ensure timely campaign sale launches; escalates risks early and proposes mitigation plans.
• →Provides administrative support to senior leads as needed, including preparation of materials for stakeholder reviews and planning discussions.
• →Leverages AI tools to improve the efficiency and quality of documentation, SOP development, and preparation of coordination and stakeholder materials

Market Understanding and Audience Research

• →Conducts competitor benchmarking and review industry best practices in digital marketing; translate findings into practical recommendations and testing opportunities.
• →Assists in researching target audience behavior, preferences, and emerging digital consumption trends; contributes to segmentation and targeting strategy refinement.
• →Monitors developments in digital platforms and recommends potential opportunities for testing; supports structured test documentation and post-test analysis.
• →Contributes insights to refine segmentation and targeting strategies; supports identifying growth opportunities across geographies and channels.
• →Utilizes AI tools to accelerate the synthesis of competitor, audience, and industry research, and to translate findings into insights and recommendations more efficiently.

Agency & External Partner Coordination

• →Coordinates with agencies and external partners across digital, offline, affiliate, and programmatic channels to support campaign execution, reporting needs, and day-to-day account requirements.
• →Supports agency and partner performance reviews by consolidating deliverables, validating reported results, and summarizing key insights, risks, and recommended next steps for functional leads.
• →Assists in partner onboarding and working processes by maintaining documentation of scopes, timelines, and requirements; ensures alignment with functional priorities and campaign roadmaps.
• →Supports RFP and scope discussions as needed by compiling requirements, gathering inputs from internal stakeholders, and organizing materials for review and decision-making.
• →Maintains clear and timely communication with external partners for localization, tagging, creative, and reporting needs, and escalates issues to functional leads as required

Cross-Functional and Team Collaboration

• →Supports company culture by leading and/or participating in team-building events and activities.
• →Performs ad hoc tasks that may be assigned to support the function, team projects, and training activities.
• →Collaborates with junior team members to ensure outputs are accurate, efficient, and meet established standards

Other Duties and Responsibilities

• →Performs other duties that may be assigned from time to time.

• Graduate of any Bachelor’s Degree, with the ability to demonstrate strong analytical and quantitative skills.
• 2+ years experience in Digital Marketing, particularly in Paid Social and PPC, is a must; demonstrated ability to analyze performance and deliver actionable insights.
• Comfortable using MS Office applications (Outlook, Word, Excel, PowerPoint) with strong proficiency in Excel and slide preparation for business reviews.
• Familiarity with ClickUp or similar project management tools; prior experience is a plus.
• Demonstrated ability to use AI tools to improve workflows, productivity, and documentation quality; proactively adopts new tools and processes to drive efficiency.
• Ability to follow instructions, promptly complete assigned tasks, and work collaboratively with a team; able to operate with greater independence and ownership within assigned channel scope.
• Organized with great attention to detail, able to manage tasks and timelines with accuracy and consistency.
• Good written and verbal communication skills; able to present insights clearly and concisely to stakeholders.
• Responsive and proactive, with the ability to adapt quickly and deliver tasks efficiently; able to identify issues early and recommend solutions.

• Must attend occasional in-person meetings.
• Must have a fast, reliable DSL, Fiber, or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS.