Visual Merchandising Manager

Balsam Brands is seeking a creative, commercially-minded Manager of Visual Merchandising & Marketing to join our Growth team. This role sits at the intersection of visual brand storytelling, retail execution, and retail marketing — bringing the Balsam family of brands to life across a growing portfolio of retail, wholesale, B2B, and international touchpoints.

The primary focus of this role is the Balsam Hill Studio retail experience (70%+), supporting a growing fleet of stores, kiosks, and pop-up environments. The balance of the role supports wholesale/indirect retail partners (10–15%), our B2B/Commercial business (10–15%), and international efforts on an as-needed basis.

The ideal candidate combines strong visual merchandising expertise with hands-on retail marketing experience — someone who can design a compelling in-store moment and also develop the content and assets that drive conversion across retail partners and B2B sales.

This temporary full-time position reports to the VP of Growth and is expected to work in a hybrid model, which currently includes Monday, Tuesday and Wednesday in-office. The role is a temporary role that concludes January 2027.

• Develop and execute premium visual merchandising strategies across Balsam Hill Studio retail stores, kiosks, and future retail concepts, ensuring compelling brand storytelling and consistent execution across all locations
• Design and maintain storefront windows, perimeter merchandising, displays, fixtures, and in-store moments that align with brand standards and drive commercial performance
• Partner with Retail Operations, Merchandising, Marketing, Creative, and Store Teams to translate business priorities into in-store execution
• Use store performance metrics, customer behavior insights, and field observations to identify visual merchandising opportunities that improve traffic capture, conversion, average order value (AOV), and units per transaction (UPT)
• Develop visual merchandising solutions for clearance, promotional, and end-of-life (EOL) inventory that maintain brand integrity while supporting inventory productivity
• Conduct regular store visits and travel to stores to audit visual standards, coach store teams, identify opportunities, and ensure consistent execution
• Develop and maintain visual merchandising SOPs, playbooks, floor sets, fixture guidelines, and execution standards for store teams
• Train and coach store teams on visual merchandising standards, product placement, styling techniques, customer flow, and premium brand presentation (*this will required travel to the BH Studio stores in Hawaii on a quarterly basis)

• Turn product features into clear, benefit-led messaging that resonates with holiday shoppers; deliver concise messaging that drives action across mass retail, premium/design, and marketplace channels
• Work with account managers to support line reviews, product launches, and ongoing optimization, ensuring content helps win placement and drive sell-through
• Continuously improve content using retailer feedback, sales data, and insights
• Provide visual merchandising recommendations and support for wholesale partners and shop-in-shop environments to ensure strong brand presentation outside of owned retail

• Develop visually compelling mockups and concept presentations that bring large-scale physical installations to life for prospective and existing B2B customers
• Leverage AI tools to produce polished sales and marketing assets, including one-pagers, pitch deck visuals, and digital collateral, that support enterprise prospecting and account growth
• Collaborate with sales and account teams to translate customer briefs and installation requirements into client-ready visuals

• 7+ years of experience spanning visual merchandising and retail marketing, preferably in premium or experiential retail environments
• Corporate visual merchandising (preferred) or multi-level in-store visual leadership experience required
• Demonstrated experience building retail marketing plans and programs across multiple channels — including owned retail and wholesale environments
• Strong portfolio demonstrating expertise in storefronts, windows, focal displays, perimeter merchandising, customer flow, and retail storytelling
• Experience developing visual merchandising standards, SOPs, floor sets, fixture guidelines, and training materials for store teams
• Experience working across multiple store formats including inline retail, kiosks, pop-ups, shop-in-shop, or wholesale environments preferred
• Experience supporting B2B or commercial sales environments with visual sales tools, mockups, or installation oversight is a plus

• Strong commercial instincts and a clear understanding of how visual merchandising and content directly impact customer behavior, conversion, AOV, and sell-through
• Deep understanding of how consumers shop in seasonal, impulse-driven categories
• Strong aesthetic judgment with the ability to balance creativity, operational practicality, and business goals
• Demonstrated AI literacy, enabling effective understanding, interaction, and critical evaluation of AI technologies and applications across diverse business functions
• Ability to develop visually compelling mockups and presentations using design tools and AI-assisted platforms
• Highly organized with strong project management and prioritization skills; comfortable managing multiple channels and deadlines simultaneously
• Excellent communication and collaboration skills with the ability to work cross-functionally and influence teams at multiple levels
• Comfortable operating in a fast-paced, retail environment with a test-and-learn mindset
• Proficiency in Microsoft Office; experience with design, rendering, space planning, or AI content tools is a strong plus
• Comfortable with travel as business needs require
• Valid driver’s license and proof of insurance (this job will require driving on company time) 

About Us: Balsam Brands is a global, omnichannel retailer with roots in Christmas and seasonal décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, Canada, Mexico, and the Philippines.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: balsamhill.com
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Glassdoor: https://bit.ly/balsambrands-glassdoor

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay range for this position is: $XXX,XXX to $XXX,XXX. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience, applicable skills, and other job-related factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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