Technical Product Marketing Specialist - Industrial Automation

The Technical Marketing Specialist will serve as a key connector between engineering knowledge and marketing initiatives. This role focuses on understanding the needs of our Sales team and customers and translating technical information into impactful content and tools. With more than 3,000 global sales team members and distributors relying on Banner’s marketing support, the Specialist will help ensure product launches, campaigns, and resources are technically accurate and highly effective. This position provides the opportunity to collaborate closely with customers, contribute to creative projects, and play an important role in bringing Banner’s innovations to market.

This is a great opportunity for someone who enjoys working individually and collaboratively, staying on top of tasks, and making a meaningful impact across teams and projects. Below are some key responsibilities for the role.

• →Partner with Product Management and Engineering to understand product capabilities, applications, and differentiators.
• →Represent Banner at trade shows by staffing the booth and engaging with attendees. Support field activities, including driving and demonstrating the Banner demo van during customer visits.
• →Assist in the development of marketing programs and related content for new product introductions and various campaigns.
• →Contribute to planning, coordination, and execution of launch activities. 
• →Create technical training materials and product demonstrations for internal teams and customers.
• →Appear In and contribute to managing marketing automation campaigns, email content, and digital marketing initiatives.
• →Use AI tools to generate rough drafts for written content such as blogs, video scripts, and product-related materials. 
• →Provide technical expertise during trade shows, product webinars, and customer meetings.
• →Collaborate with Sales to develop tools that support lead generation and product education.
• →Monitor and analyze marketing performance metrics to optimize campaigns and content effectiveness.

To perform this job successfully, you must be able to perform each essential duty satisfactorily, and regular attendance is required. The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job. Reasonable accommodation may be made to support individuals with disabilities.

• Bachelor’s degree in Marketing, Communications, Engineering, or related technical field or equivalent relevant work experience in lieu of degree
• 2-5 years’ experience in Sales, Applications, or Product Marketing/Management (a combination preferred). 
• Strong understanding of complex products, technical concepts, and industry terminology.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, engaging video demonstrations and promotional content.
• Ability to manage multiple projects with strong attention to detail.
• Comfortable working cross-functionally and presenting to internal or external audiences.

• 2–5+ years’ experience in technical or product marketing
• Technical and content writing
• Industrial automation technology, including PLCs, HMIs, and Robots, along with the familiarity of common equipment and systems found in the industry.
• Familiarity with Microsoft Office, Canva,
• Experience working in a team, fast paced, environment

• →This position has no direct supervisory responsibilities

The physical demands described here must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to support individuals with disabilities.

• Sit for up to 8 hours per day.
• Continuous movement, walking, or standing.
• Exposed to a computer screen for extended periods
• May require repetitive motions such as utilizing a computer mouse, keyboard, computer, and other standard office equipment.
• Communicate with others frequently.
• Occasionally lift and/or move objects up to 50 pounds.
• Ability to work on-site in a manufacturing environment and travel to other facilities when needed.
• Ability to travel by car or air to trade shows, customer sites, events, and field promotion activities as needed (approximately 25%).

The work environment characteristics described here are representative of those you may encounter while performing the essential functions of this job.

• Corporate office environment – indoor and climate-controlled
• Frequent interaction with Colleagues across Creative, Website, Promotional, and Channel Marketing teams, as well as employees across all levels of the organization, including entry-level staff, senior leadership, clients, or vendors.
• Exposure moderate noise, moving mechanical parts, and temperature changes in production areas.
• PPE may be required in specific areas (e.g., safety glasses, hearing protection, seatbelt)
• Standard hours Monday through Friday
• Exposure to various manufacturing, warehousing, or related industrial locations.
• Travel as needed (up to 25%) for trade shows, customer events, and field promotion activities. This would include traveling with Banner’s RV and Van including both domestic and potential international travel.

If you excel in a dynamic, collaborative environment and are looking for meaningful challenges and opportunities to grow, you’ll find a great fit here. Banner Engineering is a premier employer headquartered in MN, offering competitive compensation, comprehensive benefits, and opportunities for professional development as we rapidly grow in the Industrial Automation industry.

Banner Engineering is an equal opportunity employer that considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected veteran status.

Equal Opportunity Employer (EOE) M/F/D/V

This job description reflects management’s assignment of key responsibilities; it does not prescribe or restrict the tasks that may be assigned.