Senior Marketing Advisor - Brand & Cross-Sector

Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding.

The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation.

Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors.

Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms.

As Brand & Cross Sector Marketing Senior Advisor, you will play a vital role in driving impactful marketing initiatives that support Baringa’s growth goals within Brand & Cross Sector. You will collaborate closely with the head of brand & cross-sector, marketers across sectors, the wider clients and marketing team, and regional teams to deliver effective campaigns and initiatives that boost brand awareness, engage our target audiences, and achieve measurable business impact.

• →Working with the Brand & Cross Sector marketing team to support the prioritisation and execution of marketing plans and deliverables.
• →Acting as the guardian of brand & cross-sector marketing channels, ensuring brand consistency, compliance, and delivery of impactful assets across digital and social media platforms, email campaigns, websites, events, and paid media.
• →Playing an integral role in delivering marketing strategies that align with firmwide goals and Baringa’s overall vision for Clients & Marketing.
• →Partnering with business leads and the marketing team to align marketing efforts with business priorities, ensuring structured and impactful go-to-market strategies.
• →Supporting the design and launch of campaigns to strengthen Baringa’s market positioning and deliver against strategic goals, adapting campaigns for local cultural and market needs across the UK, US, Europe, and APAC.
• →Collaborating with internal stakeholders (sector marketers, business leads, and wider Clients & Marketing colleagues) to develop compelling campaign content such as thought leadership, client stories, videos, webinars, and events.
• →Identifying Baringa’s unique strengths and differentiators to inform clear objectives, impactful messaging, and effective targeting of key audiences and market segments.
• →Managing the end-to-end lifecycle of campaigns, from planning and execution to analysis and optimisation, taking a structured approach to ensure quality and results. Putting audience and market insight at the centre of decision-making to drive meaningful outcomes such as revenue growth, client acquisition, and increased market share.
• →Overseeing the day-to-day operations for cross-sector marketing, maintaining a smooth workflow, monitoring budgets, and driving timely and proactive delivery of outputs.
• →Analysing marketing performance, assessing success, and providing actionable recommendations to continuously improve campaign effectiveness and contribute to future planning.

• CIM Diploma qualification or equivalent (or strong working knowledge of CIM principles preferred).
• Further professional certifications such as HubSpot, Google Analytics, and/or data-driven marketing platforms are a plus.
• Demonstrated success in crafting marketing campaigns nd selecting innovative, data-driven tactics to drive business growth, enhance customer engagement, and achieve sales pipeline objectives.
• Experience in B2B marketing operations, with a proven ability to design and deliver impactful campaigns that achieve measurable business outcomes.
• Experience in Professional Services, with knowledge of the market and familiarity with sector-specific challenges.
• Comfortable with marketing analytics tools and platforms such as Microsoft Dynamics, Power BI, Google Analytics, or equivalent, using data to evaluate campaign performance and optimise marketing impact.
• Able to balance strategic focus with detailed execution—taking projects from concept to completion with thorough planning, organisation, and attention to detail.
• Self-driven and results-oriented, capable of independently managing time and priorities while balancing short-term delivery needs with longer-term growth objectives.
• Professional, personable, client-focused, and highly adept at building rapport while influencing others to drive outcomes and make an impact.

We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people. 

You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this. 

We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve. 

We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have.

All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further.

For UK & EU

Your personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / EU Recruitment Privacy Notice, to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at privacy@baringa.com

For the USA

Your personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact privacy@baringa.com

For Australia & Singapore

Your personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at privacy@baringa.com