Head of Product Innovations

Head of Product Innovation & Lifecycle Management

Position Overview

Basic Research is seeking a Head of Product Innovation & Lifecycle Management to lead the development and evolution of breakthrough health, wellness, and beauty products across our portfolio of brands.

This leader will build and oversee a consumer-insight driven innovation engine responsible for the full lifecycle of every product—from early discovery and concept development through launch, optimization, and retirement.

The ideal candidate is both a strategic product visionary and a disciplined operator who can translate real consumer problems into highly effective products that deliver measurable results.

At Basic Research, we prioritize long-term customer relationships over short-term transactions. Every product must meaningfully improve the customer’s life, meet regulatory standards, and consistently exceed expectations with customer ratings above 4.5 stars.

This role partners closely with R&D, regulatory, marketing, operations, finance, and sales to ensure our products win in the market and deliver strong lifetime value.

Key Responsibilities

Product Innovation Strategy

• Lead innovation strategy across all Basic Research brands
• Translate consumer insights, scientific research, and market trends into a pipeline of high-impact product opportunities
• Identify emerging opportunities in health, longevity, supplements, skincare, and beauty
• Build and maintain a multi-year product roadmap balancing hero products, growth products, and exploratory innovation
• Foster a customer-first innovation culture

Consumer Insight & Product Development

• Lead consumer discovery through research, behavioral insights, product reviews, and category analysis
• Translate consumer problems into clear product hypotheses and positioning strategies
• Partner with R&D, formulation scientists, manufacturers, and regulatory teams to develop effective, compliant, and differentiated products
• Guide key product decisions, including formulation, format, packaging, claims, and pricing

Product Launch & Go-to-Market Alignment

• Partner with marketing, sales, and operations to ensure successful product launches
• Define target customer, positioning, messaging, channel strategy, and financial targets for each launch
• Align product strategy with launch execution across DTC, Amazon, and retail channels

Product Lifecycle Management

• Own the full lifecycle of the product portfolio
• Monitor performance through sales velocity, margins, customer reviews, repeat purchase rates, and market trends
• Lead product optimization, including formula improvements, packaging updates, pricing strategy, and margin expansion
• Determine when products should be scaled, repositioned, reformulated, or retired

Portfolio Performance & Leadership

• Build a portfolio that drives strong unit economics, customer lifetime value, and repeat purchase behavior
• Partner with finance and operations to ensure products meet margin and cost targets
• Lead and mentor product managers and cross-functional project teams
• Communicate product strategy and portfolio performance to executive leadership

Qualifications:

• 10–15 years of product innovation or product management experience in health, wellness, supplements, skincare, or beauty
• Proven track record of launching successful consumer products
• Experience managing the full product lifecycle from concept through portfolio optimization
• Strong understanding of regulated categories, including dietary supplements, cosmetics, or OTC
• Deep knowledge of consumer behavior, market trends, and brand positioning
• Experience working cross-functionally with R&D, regulatory, marketing, and supply chain teams
• Strong strategic thinking combined with operational execution

Success Profile

The ideal candidate is:

• Obsessed with understanding consumers and solving real problems
• Passionate about building products that genuinely improve people’s lives
• Highly disciplined about product performance, margins, and portfolio health
• Comfortable operating at both strategic and hands-on levels
• Driven to build category-defining products that earn customer trust