Social Media Buyer

Building and QA-ing campaigns according to best practices 

Maintaining a strong understanding of the paid social landscape and the latest products, solutions, and best practices across all major platforms 

Reviewing campaigns daily to monitor pacing, audit performance, and own all optimizations 

Stewarding Basis’ client’s media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and X 

Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to develop performance stories and ensure campaign results based on measures of success 

Building strategic campaign plans for social RFP requests 

Crafting client facing POVs based on the evolving social landscape 

Assisting in the training, mentoring, and development of Social Media Buying Associates 

Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process 

Troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary 

Providing education on paid social platform tools to other internal teams as needed 

Assisting in the development and documentation of best practices related to paid social media management for both internal and external documents and assets 

Developing a relationship with clients through direct communication via external statuses, QBRs, and ad hoc meetings