Sr Integrated Media Planner

Partnering with research and strategy team members to develop and present integrated media recommendations 

Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions 

Mastering an understanding of how digital channels work together to drive different business outcomes 

Mentoring and train junior planning team members 

Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise 

Using syndicated research to build rationale for recommended media strategies 

Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success 

Negotiating with vendors to secure the best inventory and pricing available for our clients 

Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners. 

Operating with a solutions-oriented approach and a high degree of client servicing 

Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members 

Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future and AI enhancements

Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign 

Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full 

Assisting Finance in billing executions and discrepancies 

Completing traffic sheets and assisting with gathering creative assets and instructions as needed