Merchandiser Product Strategy Specialist

Join us to build the future of B2B commerce!  

BEES is AB InBev’s B2B platform. Through our ecosystem, merchants and retailers across 29 countries can stock their businesses quickly, easily, and securely. 
At BEES, we dream big, lead with purpose, and develop technology that transforms the way retailers and sellers grow.  

Every line of code and every partnership is built in service of a single mission: to make commerce better for retailers and sellers around the world. Here, your work is not just important. It makes a difference!  

BEES Force is AB InBev's mobile field execution platform, part of the broader BEES B2B e-commerce ecosystem. It enables Frontline commercial teams, such as Sales Representatives, to execute guided in-store activities through personalized routes, data-driven tasks, and customer insights, driving commercial outcomes such as Distribution, Volume, and Execution Excellence across global markets.

We are expanding BEES Force to Merchandisers — a strategic initiative still in its early stages. In this role, you will own the end-to-end development and implementation of the Merchandiser profile within BEES Force, acting as the central point of coordination across Product, Commercial, and country teams.

What you will do:

• Lead a 360° assessment of the Merchandiser profile, understanding current ways of working, pain points, and opportunities for product and process evolution within BEES Force.
• Conduct commercial discovery with country teams and Frontline stakeholders to identify Merchandiser-specific needs and translate them into clear product requirements and task system adaptations.
• Partner with the Product team to define and prioritize features, capabilities, and task flows required to effectively support Merchandisers in their in-store execution activities.
• Define and monitor implementation KPIs — including adoption, engagement, task completion, and commercial impact — ensuring alignment with business objectives throughout the rollout.
• Drive implementation traction across countries, coordinating timelines, dependencies, and local requirements to ensure successful deployment and adoption.
• Organize and manage relationships with multiple stakeholders across Product, Commercial, Operations, and country teams, ensuring alignment, clear communication, and timely decision-making.
• Support post-launch tracking of Merchandiser features, measuring business impact and user engagement, and providing actionable recommendations for continuous improvement.
• Prepare presentations and communicate progress, insights, and recommendations to stakeholders at different levels.
• Document business rules, processes, and best practices related to the Merchandiser profile to ensure consistency and scalability across markets.

We are looking for people with: 

• University degree;
• Fluent English (written and spoken).
• Experience in Product Management, Commercial Strategy, Sales Operations, Commercial Excellence, Field Execution, or related areas.
• Experience leading cross-functional initiatives with multiple stakeholders across different countries, functions, and seniority levels.
• Strong organizational skills, with the ability to manage competing priorities and keep diverse stakeholders aligned.
• Strong analytical and problem-solving skills, with experience in KPI definition, performance tracking, and impact measurement.
• Ability to conduct discovery efforts, gather requirements from Frontline and Commercial teams, and translate business needs into product capabilities.
• Strong ownership, proactivity, and growth mindset.

• Spanish fluency.
• Experience in the off-trade channel (supermarkets, hypermarkets, retail).
• Experience with field force tools, commercial execution platforms, or task management systems.
• SQL, Python, or experience working with dashboards and analytics tools.
• Excel and PowerPoint skills.
• Experience supporting product rollouts in early-stage initiatives.