Product Manager (Private Label)

• Excellent Compensation Packages

• Medical, Dental and Vision Benefits Effective on Day 1

• 401k Package, Paid Time Off Program, and Profit Sharing

• Hybrid Work Environment

• Associate Discounts and Community Giveback Programs

• College Tuition Savings Program

• Caring Family Culture Toward all Associates

• Certified as a FORTUNE Great Place to Work

• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

• Family owned for 90+ years

The Private Label Product Manager is responsible for the strategic development, sourcing, commercialization, and lifecycle management of Benco Dental’s private-label portfolio. This role drives new product initiatives, supports margin and growth objectives, and ensures delivery of high-quality, clinically relevant products aligned with Benco’s brand standards.

The position serves as the cross-functional leader for private-label initiatives—collaborating with Sales, Marketing, Supply Chain, Finance, Quality, and vendor partners to bring products from concept to market while maintaining cost competitiveness, regulatory compliance, and supply continuity.

• Strong analytical and financial acumen.

• Vendor negotiation and sourcing experience.

• Project management and organizational skills.

• Ability to influence cross-functional teams without direct authority.

• Effective communication and presentation skills.

• Proficiency with Excel, PowerPoint, and product lifecycle tools/systems.

• Strategic thinking and execution

• Customer-centric mindset

• Collaboration and stakeholder management

• Results orientation and accountability

• Continuous improvement and innovation

• Develop and execute category strategies for Benco Dental™ and ValuLine® private-label products aligned with company growth and profitability goals.

• Identify new product opportunities based on customer needs, sales feedback, market trends, and competitive analysis.

• Build and maintain product roadmaps and lifecycle plans, including product launches, enhancements, and rationalization.

• Monitor product performance and recommend actions to improve revenue, margin, and market adoption.

• Lead end-to-end product development from ideation through commercialization and post-launch optimization.

• Define product requirements, specifications, positioning, and pricing strategies.

• Coordinate packaging, branding, labeling, and product documentation in partnership with Marketing and Regulatory teams.

• Support go-to-market planning, sales enablement materials, and internal training.

• Ensure compliance with applicable regulatory, safety, and quality standards.

• Identify, evaluate, and onboard manufacturing partners and suppliers for private-label programs.

• Negotiate pricing, supply agreements, MOQs, and contractual terms in collaboration with Supply Chain and Finance.

• Manage vendor relationships to ensure product quality, on-time delivery, and cost stability.

• Support sourcing strategy initiatives including cost optimization, tariff mitigation, and supply diversification.

• Serve as the primary liaison between internal teams and external partners for assigned product categories.

• Collaborate with Sales, Marketing, Operations, Quality, Finance, and Customer Service to execute product initiatives.

• Support sales teams with product expertise, positioning, and customer-focused solutions.

• Participate in internal planning processes including portfolio reviews, pricing committees, and strategic initiatives.

• Develop business cases and financial models to support new product investments.

• Monitor KPIs including revenue, margin, inventory performance, and adoption rates.

• Provide regular reporting and recommendations to leadership on product performance and opportunities.

• Support annual planning, forecasting, and budget development for private-label categories.

• Represent the voice of the customer throughout product development and lifecycle management.

• Analyze industry trends, customer feedback, and competitive offerings to inform innovation.

• Partner with Sales and Marketing to ensure products meet clinical needs and deliver strong value propositions.

Education:

• Bachelor’s degree in Business, Marketing, Supply Chain, Life Sciences, or related field required.

Experience:

• 1-3+ years of product management, category management, sourcing, or related experience.

• Experience with private-label, healthcare, dental, medical, or consumable products preferred.

• Demonstrated success managing cross-functional projects and product launches.

Skills & Competencies:

• Strong analytical and financial acumen.

• Vendor negotiation and sourcing experience.

• Project management and organizational skills.

• Ability to influence cross-functional teams without direct authority.

• Effective communication and presentation skills.

• Proficiency with Excel, PowerPoint, and product lifecycle tools/systems.

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930—a family that now includes our more than 40,000 customers and over 1,500 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking “What does the customer want?”

If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!

We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.