CRM Marketing Manager

Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real money gaming super app.  Our product suite spans Picks, Social Sportsbook, Social Casino, and Arcade, with Predictions launching later this year.  Betr Picks launched in September 2023, which has quickly become one of the leading fantasy sports pick 'em products in the U.S. The product is currently available in 34 states. In September 2025, we launched Betr Social Sportsbook and Betr Arcade. Since launch, Betr Social Sportsbook, which is live in 32 states, has been one of the fastest growing products in the industry. Betr Arcade has quickly emerged as a leading skill games platform and is live in 38 states. Betr Social Casino launched in February 2026 and is live in 33 states.  

Betr is also the most followed sports gaming company on social media in the world, featuring 24/7 original content created by Betr Media, our internal media division.  Betr Media has grown to 2.5M+ followers and 2.4B impressions since launching in 2022.  

Betr has one million paying users and is one of the fastest growing companies in the industry.  We're backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and other top-tier investors.

The Betr team is looking for a CRM Marketing Manager to provide hands-on experience in Braze to drive customer engagement, retention, and lifecycle marketing initiatives. The ideal candidate has experience in Real Money Gaming / iGaming (e.g., sportsbook, casino, DFS, or social/sweepstakes platforms) and understands how to balance data, creativity, and technical execution.

While this role is Miami-preferred, we are open to candidates from all locations and are focused on finding the best overall fit for the position.

Own and execute CRM strategy across email, push, in-app, and SMS channels

Build and manage lifecycle journeys (onboarding, activation, retention, reactivation, VIP)

Develop customer segmentation strategies based on behavior, lifecycle stage, and value

Partner with Product, Analytics, and Marketing teams to align on campaigns and promotions

Analyze campaign performance, A/B test, and continuously optimize for KPIs (retention, LTV, engagement)

Manage lifecycle journeys including onboarding, activation, retention, reactivation, and VIP flows

Support promotional campaigns (bonuses, offers, events) in a regulated gaming environment

Ensure compliance with regulatory and responsible gaming standards

Understanding of event tracking, instrumentation, and real-time triggers

Ability to translate marketing needs into technical requirements/user stories

2–5 years of CRM / lifecycle marketing experience

Hands-on experience with Braze (strongly preferred) or similar CRM platforms

Experience in iGaming / real money gaming (sportsbook, casino, DFS, or related)

Strong understanding of segmentation, personalization, and lifecycle marketing

Familiarity with player incentives, promotions, and bonus structures

Experience with experimentation and A/B testing

Data-driven mindset with comfort analyzing performance metrics

Ability to balance technical execution with marketing and brand considerations