Customer Marketing Manager - Crypto

Maltamid

OtherCustomer Marketing Manager

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Quick Summary

Key Responsibilities

Support development and implementation of B2B and B2C plans, bringing strategy to life and support crypto business expansion,

Technical Tools

OtherCustomer Marketing Manager

Join Betsson Group as our new Customer Marketing Manager and help drive growth across our crypto markets and brands. In this role, you’ll optimise the player journey, unlock new acquisition channels and shape the future of crypto gaming within a fast-paced, international environment.

We’re looking for a commercially driven Customer Marketing Manager to help scale our presence across crypto markets and brands. In this role, you will turn strategy into action by driving user acquisition, optimising the crypto conversion journey from wallet to repeat play, and unlocking new growth channels tailored to crypto-native audiences. The Customer Marketing Manager will support development and implementation of B2B and B2C plans across crypto markets and brands.

Responsibilities

~1 min read

→Support development and implementation of B2B and B2C plans, bringing strategy to life and support crypto business expansion, competitive positioning as well as user acquisition across crypto markets and brands.
→Optimize conversion funnels: wallet → deposit → first bet → repeat play.
→Drive performance-oriented marketing execution across affiliates, influencers, paid media, and partnerships.
→Collaborate with CRM on crypto-specific lifecycle campaigns (VIP, reloads, retention).
→Test and launch new acquisition channels relevant to crypto-native users.
→Act as commercial interface between Marketing, Product, Payments, Risk, and Compliance.
→Provide clear commercial input into: Crypto payments UX; Bonus mechanics and promotions; Product prioritization impacting revenue.
→Monitor industry trends, competitor activities, and regulatory developments to identify opportunities and risks.

Minimum 2 years of experience in iGaming within a commercial and crypto/blockchain capacity.
Proven ability to drive user acquisition and revenue.
Strong understanding of crypto casino and sportsbook.
Detailed oriented and dependable.
Excellent communication and interpersonal skills in English.
High level understanding of the crypto industry: cryptocurrencies, blockchains, wallets.
Comfortable in ambiguity and early-stage scaling environments.

What We Offer

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Much like a rollercoaster, life at Betsson Group is fast-paced, full of twists and turns, and always exciting. With more than 2,800 colleagues representing over 75 nationalities across a global network of offices – including 1,500 at our operational headquarters in Malta – every day brings new challenges and opportunities to grow. It may not be for the faint-hearted, but if you thrive on innovation, enjoy pushing boundaries and want to be part of a diverse, international team, then you’ll fit right in at Betsson.  

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