Head of Social

The Head of Social is responsible for defining and evolving the global paid social strategy across our brands and markets. This role requires a commercially driven and forward-thinking leader who can continuously develop how social platforms are leveraged across acquisition, brand, and media objectives. 

Beyond operational excellence, the role is expected to drive innovation, identify new opportunities, challenge existing ways of working, and help shape the future direction of social advertising within the organisation. 

You will lead a team of managers and specialists while working closely with internal stakeholders and platform representatives to ensure the organisation remains at the forefront of platform capabilities, creative formats, automation, AI-driven solutions, and industry best practices. 

While the primary focus of the role is paid social, the role also includes strategy and coordination of selected organic social activities. 

The ideal candidate brings extensive experience in social marketing, strong commercial understanding, and an established network within relevant platforms. 

• →Define and lead the global paid social strategy across brands and markets, ensuring alignment with broader commercial, acquisition, and media objectives. 

• →Drive the evolution of paid social capabilities by identifying new opportunities, platform solutions, technologies, and creative approaches. 

• →Lead, develop, and inspire a team of managers and specialists, fostering a high-performance and collaborative culture. 

• →Continuously challenge and improve ways of working, campaign structures, creative strategies, and operational processes across the function. 

• →Build and maintain strong relationships with key platform representatives to ensure early access to new capabilities, insights, and strategic support. 

• →Drive innovation across automation, AI-supported workflows, creative evaluation, reporting, and campaign optimisation while monitoring market trends and platform developments to maintain a leading market position.

• University degree in Marketing or equivalent work experience
• 3+ years experience managing a team of at least 3 professionals 
• 5+ years of hands-on Social marketing experience, ideally within the iGaming industry, or background in a multi-brand environment