Creative Director

Better is rebuilding home finance as an AI-native platform—turning a process that once took weeks into something that can happen in seconds.

With over $110B in loans funded and $1.2B+ raised, we operate at real scale while rethinking how homeownership works from the ground up.

The category hasn’t caught up yet. That’s the opportunity.

We’re looking for a hands-on Creative Director to lead and evolve how Better shows up in the world—connecting product, brand, and customer experience into work that’s clear, compelling, and real.

This role sits at the intersection of design, brand, and performance marketing, owning creative that drives both a differentiated brand and measurable business impact.

It starts with understanding how our product actually works (Tinman, Betsy), how customers experience it, and where the story breaks down—then turning those insights into creative that people can feel, not just read.

This is an opportunity to shape and scale the creative function, not just manage it—bringing ownership and initiative to how ideas come to life.

• Lead creative from insight through execution, turning real product and customer understanding into work that connects

• Set and uphold a high bar for visual quality, storytelling, and craft

• Stay hands-on in shaping and reviewing work—nothing ships without intention

• Develop a deep understanding of Better’s product ecosystem (Tinman, Betsy) and borrower journey

• Spend time with the product and teams to understand how it actually works—not just how it’s described

• Use real inputs—customer reviews, product experience, and behavior—to shape creative direction

• Identify where the story breaks down and help rebuild how it’s told

• Own creative that drives acquisition, engagement, and conversion

• Develop work that connects brand storytelling to real business outcomes

• Translate product truth into creative that feels human, culturally relevant, and clear—never corporate or generic

• Define and evolve Better’s brand architecture, including how Tinman, Betsy, and future products show up cohesively

• Lead ongoing brand exploration and refresh grounded in product reality and customer insight

• Ensure consistency across touchpoints without losing flexibility or creative expression

• Ensure a cohesive and consistent visual identity across all channels and surfaces

• Improve how ideas move from thinking to execution—removing friction, not adding process

• Elevate the overall design standard across marketing and product

• Lead and develop a lean, high-performing creative team

• Foster a culture of ownership, accountability, and pride in the work

• Mentor through hands-on involvement and thoughtful critique

• Partner closely with Product, Growth, Lifecycle, Sales, and PR

• Act as a bridge between product truth and brand expression

• Bring strong opinions, invite debate, and push toward better outcomes

• 8–12+ years of experience in creative, brand, or design roles with a portfolio demonstrating strong craft and impact

• Experience translating complex products into clear, compelling creative

• Proven ability to connect creative work to business outcomes

• Strong design foundation with high standards for visual quality

• Experience leading and developing creative teams in fast-paced environments

• Comfort operating in ambiguity and challenging conventional thinking

• Familiarity with AI tools and modern creative workflows

• B2C experience required; tech or fintech experience preferred

• Ability to work onsite five days per week in NYC

• Opportunity to shape how a complex, evolving product is understood by millions of customers

• Direct impact on brand, growth, and customer experience

• High visibility across product, marketing, and leadership

• Ability to build a modern, AI-enabled creative function grounded in real product and customer insight

• You are a design-led Creative Director with a strong point of view on craft and quality

• You’re naturally curious about how products work—and how people actually experience them

• You think in systems and experiences, not just campaigns

• You’re hands-on and enjoy shaping work, not just directing it

• You actively use AI tools to improve how you think and create

• You identify more as a content or copy-led Creative Director than a design-led one

• Your portfolio is primarily campaign-based rather than system-based

• You haven’t worked closely with product or don’t enjoy understanding how things actually work

• You prefer highly structured, process-heavy environments

• You are not actively using AI tools in your workflow

• You prefer a role focused on delegation over hands-on creative execution

• You are not open to an in-office, NYC-based environment