Lead Product Designer

Better is rebuilding home finance as an AI-native platform—turning a process that once took weeks into something that can happen in seconds.

With over $110B in loans funded and $1.2B+ raised, we operate at real scale while rethinking how homeownership works from the ground up.

The category hasn’t caught up yet. That’s the opportunity.

We’re looking for a highly creative, AI-native Lead Product Designer to define and elevate the future of the Better customer experience.

This is a senior individual contributor role with significant influence. You’ll operate as a design leader—owning complex product areas end-to-end, shaping experience strategy, and raising the bar for craft—while remaining deeply hands-on.

This role is ideal for someone who is:

• Excited by AI-native product experiences

• Comfortable operating in ambiguity and building from first principles

• Energized by fast-paced, startup-like environments

You’ll act as a bridge between product, design, and engineering—guiding direction while staying close to the work.

• Design and evolve AI-driven user journeys, including conversational, assistive, and predictive experiences

• Reimagine traditional flows (e.g., mortgage, refi, savings) into intelligent, goal-based experiences

• Explore new paradigms for AI-assisted decision-making and user guidance

• Own complex, multi-step product journeys from concept through execution

• Simplify high-friction workflows into intuitive, user-centered experiences

• Design across web and mobile, ensuring consistency across all touchpoints

• Set a high bar for visual design, interaction design, and UX clarity

• Deliver polished, high-fidelity designs with strong attention to detail

• Push the team toward more creative, differentiated product experiences

• Design scalable patterns across complex workflows and product surfaces

• Contribute to and evolve the design system

• Ensure consistency without sacrificing flexibility or creativity

• Partner closely with Product, Engineering, and leadership to shape direction

• Act as a design voice in strategic decisions

• Balance user needs, business goals, and technical constraints

• Mentor other designers through critique and collaboration

• Help elevate overall design culture and standards

• Act as a hands-on leader without direct people management responsibility

• Actively use tools such as ChatGPT, Claude, Figma AI, and emerging technologies in your daily workflow

• Leverage AI for:

• Rapid ideation and prototyping

• User flow exploration

• Content generation and testing

• Continuously experiment with new tools to increase speed and creative output

• Experience designing complex, multi-step workflows (not just simple apps)

• Background in startup or high-growth environments preferred

• Proven ability to operate as a senior IC with leadership influence

• Strong systems thinking and ability to work across end-to-end journeys

• High proficiency in Figma and modern prototyping tools

• Demonstrated use of AI tools in your design workflow

• Ability to work onsite in NYC

• Not overly tied to traditional or corporate design approaches

• Comfortable working in ambiguity and building from first principles

• Collaborative, low-ego, and highly motivated

• Opportunity to redefine how people experience home finance through AI

• Work on complex, meaningful problems with real user impact

• High ownership and influence as a senior IC

• Shape the future of AI-driven product experiences at scale