Senior Partner Marketing Manager

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

BetterUp is a hybrid company that values in-person collaboration. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Arlington, VA.

At BetterUp, we’re building a new kind of partnership with our customers — one that doesn’t stop at platform adoption. We’re in the business of deep, lasting transformation. That’s where you come in. As a Principal Client Partner, you’ll partner directly with executives at the world’s top companies to shape human capital strategies that matter. You’ll co-create solutions that unlock performance, culture, and growth — and you’ll stay close to the ground as those plans become real. You won't be a passenger in this process; you’ll be the driver of strategic clarity, executive alignment, and long-term outcomes. This is not a back-office, post-sale support role. This is a front-line, high-trust, high-impact leadership seat. If you thrive on building executive relationships, architecting transformation, and making ideas real through people, let’s talk.

BetterUp is building its channel business — and this is the first dedicated partner marketing hire to support it.

We're looking for a self-starting, team-oriented, and passionate Partner Marketing Manager to focus on our strategic partnerships with leading enterprise software companies, starting with Workday. As that motion matures, additional partnerships with leading enterprise software platforms are on the roadmap. In this role, you will own a wide variety of co-marketing initiatives spanning joint go-to-market strategy, content development, customer storytelling, enablement, events, and partner-facing activation. The ideal candidate thrives in a fast-moving, cross-functional environment, can navigate ambiguity with confidence, and is energized by building the most strategic co-marketing programs in the industry.

This role reports to the VP of Product Marketing and works in close partnership with Demand Generation, Creative, and Events within Marketing, while maintaining direct and regular comms with the Channel team. Key cross-functional partnerships include Sales and Services teams, as well as the Product organization to ensure the channel motion is integrated into how BetterUp goes to market end to end.

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  Build and maintain a library of joint assets that BetterUp and partner field teams can use for every buyer conversation including one-pagers, outcomes briefs, technical overviews, short videos a partner rep can forward to open a door. Most of these don't exist yet. You will build them and keep them current as products and messaging evolve.

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  Own planning, execution, and on-the-ground activation for partner events: major conferences like Workday Rising (15,000+ attendees), partner QBRs, Customer Experience Center activations, and targeted joint customer events. After the event, you’ll need to stay close to the field to drive pipeline follow-through.

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  Design and execute co-marketing programs with each partner's marketing counterpart. Own those relationships directly by surfacing joint program opportunities, aligning on investments, and earning the reputation as the partner their team wants to go to market with.

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  Build a joint customer story pipeline. Identify candidate customers, work with AEs and partner counterparts to secure approvals, and produce assets across formats for use at events, in digital channels, and in executive briefings.

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  Manage co-marketing budget and vendor relationships. Track spend, manage SOWs with production partners, and make clear-eyed calls about what to invest in, what to repeat, and what to cut.

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  Own quarterly co-marketing planning with partner stakeholders and report on results to leadership across pipeline, content performance, and program outcomes.

• 8-10+ years in partner marketing, channel marketing, or alliances, with direct experience building go-to-market motions alongside major enterprise software companies

• Experience standing up a partner marketing function or program from scratch — you know what it takes to build infrastructure before there's a template to follow

• A track record of creating field-ready content across audiences — executive, business decision maker, and technical buyer — that sales teams on both sides actually use

• Experience owning event strategy and execution at scale, including on-the-ground activation at large partner conferences

• Fluency in co-sell and channel dynamics: how quota retirement works, what motivates a partner's field rep, and what it takes to earn mindshare in a competitive partner ecosystem

• Comfort navigating two sales cultures simultaneously and adapting your approach to each

• Strong executive presence and the communication skills to represent BetterUp credibly with senior leaders at large enterprise partners

• Experience with enterprise SaaS, HCM, or workforce technology is a significant plus

You think in structures. When a problem is ambiguous you don't wait for someone to hand you the framework. You build it, pressure-test it, and bring a clear point of view to the table.

You use AI as a force multiplier, and you can show your work. You're not using it to go faster on work that shouldn't exist. You're using it to raise the quality ceiling on what one person can produce: first drafts, research synthesis, asset iteration, program planning. In the interview process, we'll ask you to demonstrate how you work with AI, not just describe it.

You build systems, not one-offs. The asset library you build can be used by a partner field rep in Dallas who has never met you. The program you design can run again next quarter without starting from scratch.

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.