Bhvr20d ago

Senior Brand Director – Dead by Daylight | Directeur·trice sénior·e de marque – Dead by Daylight

Canada·Montréal,Montreal,QuébecPermanent Full-Time | Permanent temps-pleinsenior

OtherBrand Director

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Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry,

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OtherBrand Director

Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight. Join us and be a part of the future of interactive entertainment!

At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.

The Senior Brand Director oversees high impact marketing initiatives for Dead by Daylight, shaping the global strategy and elevating the brand’s presence worldwide. Reporting directly to the Head of Marketing, this role partners closely with them to define strategic priorities and drive cohesive long-term planning.

This role leads and empowers the Brand and Social teams, ensuring strong cross-functional collaboration, strategic clarity, and creative excellence. The Senior Brand Director mentors marketing leaders, drives alignment across departments, and influences executive decision-making to maximize opportunities and achieve overall business goals. This role requires strong leadership capabilities, a collaborative mindset, and an ability to navigate both high-level strategic planning and hands-on execution oversight.

• Own and evolve the global brand strategy for Dead by Daylight, ensuring consistency across positioning, identity, messaging, and player experience.
• Elevate brand awareness worldwide by championing innovative marketing initiatives, formats, platforms, and partnerships.
• Lead and support the Brand and Social teams, fostering creative excellence, accountability, and strategic clarity.
• Oversee the global social media strategy, defining channel-specific approaches to engage diverse player audiences.
• Drive strong cross-functional alignment with Product, Creative, Community, Influencer, and Marketing teams.
• Influence executive decision-making through clear, insight-driven recommendations grounded in data and market understanding.

• Extensive experience leading global brand strategy for a large-scale consumer, entertainment, or live service brand.
• Strong expertise in brand positioning, identity systems, and multi-channel storytelling.
• Proven experience managing and developing senior marketing leaders and high-performing teams.
• Ability to translate analytics, social listening, and brand health metrics into strategic direction.
• Solid understanding of creative production workflows across video, art, and social content.
• Strong leadership presence, collaboration skills, and comfort operating at both strategic and execution levels.

• Définir et faire évoluer la stratégie mondiale de la marque Dead by Daylight, en assurant la cohérence du positionnement et de l’expérience joueur;
• Accroître la notoriété de la marque à l’échelle mondiale grâce à des initiatives marketing innovantes et impactantes;
• Diriger et mobiliser les équipes Brand et Social en favorisant l’excellence créative et l’alignement stratégique;
• Superviser la stratégie mondiale des médias sociaux en adaptant les approches selon les plateformes et les audiences;
• Assurer une collaboration étroite avec les équipes Produit, Création, Communauté, Influence et Marketing;
• Influencer les décisions exécutives à l’aide d’analyses claires, fondées sur les données et les tendances du marché.

• Une expérience significative en stratégie de marque mondiale pour une marque d’envergure ou un produit live;
• Une expertise reconnue en positionnement de marque, narration multicanal et engagement communautaire;
• Une solide expérience en gestion et en développement de leaders marketing;
• Une forte capacité à interpréter les données, les analyses et l’écoute sociale pour orienter la stratégie;
• Une bonne compréhension des processus de production créative (vidéo, art, contenu social);
• Un leadership mobilisateur, un esprit collaboratif et une aisance à évoluer entre vision stratégique et exécution.