Binance
Binance29mo ago

Marketing Lead - Brazil

BrazilBrazil·Sao PauloRemoteFull-time Onsite or Remotelead
MarketingOtherMarketing Lead
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Quick Summary

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.

Technical Tools
MarketingOtherMarketing Lead
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
  • Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met
  • Work with global marketing to localize relevant campaigns in service of user growth
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
  • Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
  • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
  • Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences
  • Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways
  • Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience
  • Manage new media partnerships end-to-end to drive measurable growth
  • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
  • Help shape the Binance brand in Latam Region
  • Management of team. 
  • Fluency in Portuguese, Spanish and English is a must
  • Minimum 5 years of relevant marketing experience, preferably in a fast paced industry
  • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
  • Must have a strong interest and knowledge in crypto/blockchain/technology
  • Must be able to work independently
  • A university degree relating to Marketing is a plus
  • Strong coordination skills and strategic mindset for marketing
  • Familiarity with online and offline marketing avenues such as social media, community management, and event management
  • Proven experience in growing and managing user base.

    • Location & Eligibility

    Where is the job
    Sao Paulo, Brazil
    Remote within one country
    Who can apply
    BR
    Listed under
    Brazil

    Listing Details

    Posted
    December 6, 2023
    First seen
    April 17, 2026
    Last seen
    May 4, 2026

    Posting Health

    Days active
    17
    Repost count
    0
    Trust Level
    39%
    Scored at
    May 4, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Apply for this position
    Binance
    Binance
    lever

    Trade Bitcoin, BNB, and hundreds of other cryptocurrencies in minutes.

    Employees
    3k+
    Founded
    2017
    Domain
    binance.com
    Jobs
    View 381 jobs
    View company profile

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    BinanceMarketing Lead - Brazil
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