Senior Social Media and Community Manager

United StatesRemotesenior

MarketingSocial Media Manager

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Quick Summary

Overview

Bitly is a leading global platform for link and QR Code management, enabling brands and businesses to create, manage, and measure digital interactions across both online and offline channels.

Requirements Summary

6+ years of experience managing social media channels and community programs for a B2B or SaaS technology brand, with demonstrated ownership of strategy, execution, and performance reporting.

Technical Tools

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Bitly is a leading global platform for link and QR Code management, enabling brands and businesses to create, manage, and measure digital interactions across both online and offline channels. Used by millions of people around the world, Bitly helps teams deliver reliable, seamless experiences and gain clear insight into what’s working across every connection.

As we continue to redefine how brands connect with their customers, we’re looking for passionate individuals eager to drive innovation and shape the future of engagement. Join us in turning every click, tap, and scan into a powerful catalyst for connection.

We know the best teams bring different backgrounds, perspectives, and lived experiences. If you're excited about a role and believe your skills and experiences align meaningfully with it, we encourage you to apply.

Responsibilities

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→Own and define the social media strategy across Bitly and QRCG by Bitly, driving decisions about channel prioritization, content approach, engagement tactics, and platform expansion based on performance data and market trends.
→Lead social amplification and coordination for product launches and integrated marketing campaigns, aligning messaging, timing, and execution across Brand & Content, Product Marketing, and cross-functional partners.
→Develop and maintain a multi-channel community engagement program, including Bitly's Reddit presence with accountability for evaluating and recommending investment in emerging platforms.
→Translate social and community performance data into strategic insights and recommendations, delivering regular reporting to senior leadership and identifying opportunities to improve share of voice, sentiment, and audience engagement.
→Manage budgets, agency relationships, and external contractors supporting social and community goals, ensuring quality, on-brand execution and clear accountability for results.
→Define and evolve visual standards for social content across platforms, producing and adapting assets directly while establishing guidelines that ensure brand consistency, creative quality, and execution speed at scale.
→Partner with the Brand & Content team to support executive thought leadership content and ghostwriting.
→Serve as the team's internal expert on social platform trends, audience behavior, and AI-powered tools that improve efficiency and scale content production across channels

6+ years of experience managing social media channels and community programs for a B2B or SaaS technology brand, with demonstrated ownership of strategy, execution, and performance reporting.
Proven ability to develop and execute multi-channel social strategies that drive measurable outcomes—including share of voice, audience growth, and engagement - across platforms such as LinkedIn, X, Instagram, and emerging channels.
Experience managing social media programs across multiple brands or products, maintaining distinct brand voices and audiences within a shared content infrastructure.
Demonstrated ability to design and implement AI-driven workflows to improve content production, scheduling, performance analysis, or audience research.
Proficiency with social media management and analytics platforms (e.g., Sprout Social or equivalent) and comfort creating or adapting visual assets using tools such as Canva or Adobe Creative Suite.
Track record of using data to build a compelling narrative—translating social performance metrics into strategic recommendations for senior stakeholders.

What We Offer

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Inclusive health, dental, and vision plans built to support diverse lifestyles.
Employer contribution to HSA plans.
Generous paid parental leave.
Enhanced support for reproductive health, family planning, and new parents.
Robust mental health support and Employee Assistance Program (EAP) with confidential counseling services.
Comprehensive well-being benefits, including a reimbursement program,
Flexible PTO policy.

Impactful connections and community building through our Employee Resource Groups
Company-sponsored events to connect Bitizens together.

401k with up to 4% employer match, access to financial professionals to offer our employees the opportunity to plan for a strong financial future well beyond their working years.
Stock Options.
Life, Short-term Disability, and Long-term Disability options.
Flexible workspace support provided, including home office, cell phone, and WiFi service reimbursement.
Coworking reimbursement for eligible employees.
Voluntary Benefits: Pet Insurance, LegalShield, IDShield, Hospitalization, and Accident coverages.
Reimbursement for professional development.

US applicants must be currently authorized to work in the United States on a full-time basis. Bitly does not sponsor or support any immigration processing.

*** Must live in or be willing to relocate to one of the following states to be eligible for hire: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Louisiana, Massachusetts, Michigan, Minnesota, New York, New Jersey, North Carolina, Pennsylvania, Texas, Vermont, Virginia, Washington ***

If you are based in California, we encourage you to read this important information for California residents linked here. (https://bitly.is/CPRACandidates)

As part of our hiring process, we conduct routine measures to verify the authenticity of candidate applications and credentials. These steps help us maintain a fair, secure, and high-quality recruitment experience for all applicants.

What We Offer

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The salary range for this role takes into account a wide range of factors considered in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications as well as other business and organizational needs.

Base Salary Range

$116,000—$160,000 USD