Creative Copywriter

Bitmedia Labs is an international product company founded in 2014. Today, we’re a team of 150+ specialists working globally, building products used by millions worldwide.

Our work spans two core areas:

Game Development – browser-first games for global audiences, centered on reward-driven progression and long-term engagement.
Digital Advertising – high-performance advertising and affiliate platforms across Web2 and Web3 markets.

We believe great products are built by people who take ownership – shaping direction, making decisions, and seeing their work turn into real impact. Now, we’re looking for a Creative Copywriter to join the team and help us move our products forward.

This is not “just writing.” You’ll be the creative hub between marketing, product, and design: turning ideas, features, and live-ops beats into clear messaging, strong narratives, and ready-to-produce creative briefs. If the team needs a banner, video, key visual, landing page, or a whole campaign pack - you’re the person who shapes the concept, writes the copy, and delegates tasks to designers with precision.

Responsibilities:

• Write direct-response ad copy for Meta, Google, ads networks (hooks, variants, angles, CTAs);
• Create and iterate creative angles based on audience insights, product beats, and performance data;
• Support conversion assets: landing pages, store text, promo pages, ad-to-LP messaging consistency;
• Partner with UA/Marketing to test hypotheses (A/B copy variants, new offers, new hooks);
• Write email sequences, newsletters, event announcements, winback/reactivation flows;
• Write push notifications and in-app messages that feel human, fun, and clear - not spammy;
• Keep communication aligned across channels: one story, multiple executions;
• Write social posts and content packs for X/Twitter, Youtube, Discord/Telegram, etc;
• Turn updates into formats that travel: short posts, threads, mini-stories, punchy captions;
• Support community moments: announcements, patch notes “that people actually read,” event hype;
• Expand game lore, characters, themes, event stories, and world-building;
• Write narrative wrappers for events (quests, teasers, artefacts, “why this matters” in the world);
• Keep the universe coherent: naming, tone, and canon consistency;
• Act as the go-to person for design requests: translate needs into strong briefs;
• Prepare creative briefs: goal, audience, key message, visual references, format specs, CTA, variants;
• Delegate tasks to the design team and ensure quality + consistency across deliverables;
• Maintain a lightweight system: templates, naming conventions, asset folders, approvals;
• Define/maintain the game tone of voice and ensure it’s consistent across channels;
• Edit and improve copy across the team when needed (polish, structure, clarity, punch);
• Build a small internal “playbook”: do’s/don’ts, examples, hooks library, CTA library.

Requirements:

• 1+ years in copywriting / content / creative marketing (gaming is a big plus);
• A portfolio that shows performance-oriented copy (ads) and brand/storytelling writing;
• Strong soft skills and communication ease;
• Ability to work with multiple departments and communicate in a fast, efficient and productive manner;
• Ability to write clearly in English (native or near-native);
• Strong instincts for hooks, benefits, emotional triggers, and conversion;
• Experience working with designers: you can write briefs that reduce back-and-forth and speed up output;
• Comfortable in a fast iteration environment: multiple variants, quick edits, frequent experiments;
• Organized: you can manage multiple requests without losing context or quality.

Nice to Have:

• Experience in F2P games, live-ops, events, progression/monetization loops;
• Familiarity with Web3 concepts (but you don’t need to be a “crypto person”);
• Understanding of UA basics: CTR, CPA, ROAS - and how copy influences each step;
• Experience writing scripts for short-form video (TikTok/Reels) and UGC-style ads;
• Tools: Confluence, Jira, Figma (at least for comments/hand-off), Miro.

Hiring process:

• Intro call with a Recruiter - Test Task - Interview with the Hiring team - Сollection of recommendations - Offer.

Why join Bitmedia Labs?

We care about what we build – and about the people who build it. Our teams work closely together, share responsibility for the product, and support each other in everyday challenges.

As part of the team, you’ll have:

• Professional growth through products operating at global scale;
• The opportunity to experiment, bring ideas to life, and influence product decisions;
• Collaboration with strong, experienced teammates who value quality and teamwork. 

We also support you with:

• Flexible schedule and the option to work remotely or from our hubs in Kyiv, Warsaw, and Berlin;
• Competitive compensation, regular performance reviews, paid vacation, sick leave, and public holidays;
• Modern Apple equipment and thoughtful corporate gifts for holidays and personal milestones;
• Support for your growth: courses, workshops, and conferences. 

Through our charity foundation Bit Spilka, led by volunteers from our team, we support the military, medics, and civilians across Ukraine – delivering over $500,000 in aid to date. Here your work also drives social impact, and you can also join our volunteer initiatives.