Paid Acquisition Associate

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  Set up, manage and optimize paid acquisition campaigns across multiple platforms (Google Ads, Meta, TikTok, Snap, etc.)

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  Manage and optimize paid acquisition budgets across channels, ensuring efficient allocation and respect of targets (CPA, ROI, volume)

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  Monitor budget pacing and performance to ensure targets are met on a daily, weekly and monthly basis

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  Run A/B tests on creatives, audiences, bidding strategies and landing pages

• Track campaign performance and analyze key metrics

• Analyze performance and budget efficiency to identify optimization opportunities

• Contribute to regular reporting and performance reviews

• Planning and  execution of paid acquisition strategy for ES & UA across BlaBlaCar and BlaBlaCar Bus

• Adapt campaigns to local market specifics (user behavior, seasonality, competition)

• Ensure consistent execution of global best practices

• Contribute to the development of new channels and campaign strategies

• Support branding initiatives when relevant (upper funnel campaigns, testing new formats)

• Collaborate with creative, product and analytics teams

• First successful experience in paid acquisition / digital marketing either in an agency or in-house

• Knowledge of major advertising platforms (Google Ads, Meta Ads Manager, TikTok Ads, Snap Ads…)

• Strong analytical mindset and attention to detail

• Ability to manage multiple campaigns and priorities

• Fluent in English (mandatory)

• Strong interest in performance marketing and growth topics 

Nice to have:

• Fluency in Spanish or Ukrainian

• Familiarity with tracking and analytics tools (GTM, Tableau…)

• Hybrid position : 2 days at the office per week 

• 50% healthcare coverage (Alan)

• 4 additional weeks on top of legal maternity/paternity leaves

• Financial support for home office equipment

• Minimum 25 days holiday per year 

• Local meal plan policy (Swile card)

• 50% transportation paid (Forfait Mobilité Durable)

• Free unlimited carpooling & bus rides

• Personal growth via trainings, mentorship, and internal mobility programs

• Employee Stock ownership plan

• Regular team building events

• 1 day off per year to test our product

• A 30-min video-call with our Talent Acquisition Manager to get to know you, understand your career expectations and answer your questions

• A 45-min video-call with Benjamin Braconnier, Paid Acquisition Lead, to discuss the role in more depth

• A fully remote exercise to evaluate your hard skills, followed by a 60-min video-call with several Product and Marketing stakeholders

• A 30-min video-call with Caroline Wilsford, VP Growth to meet the team and get a feel for the broader Product organisation